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Impossible Burger vs. Beyond Meat Burger: Taste, ingredients and availability, compared

A guide to the two hottest faux meat products.

Amanda Capritto
5 min read

The Impossible Burger 2.0.

Robyn Beck/AFP/Getty Images

Plant-based meat has taken the world by storm, with two major brands dominating the market. Both the Impossible Burger and Beyond Meat Burger have redefined the veggie burger, because both of them mimic the texture of real beef.

More and more people are choosing to eat less meat for various reasons, such as personal health concerns and the environmental impact of animal agriculture. And with new brands cropping up across the market -- like Meatless Farm Co. and Kellogg's new Incogmeato line, consumers are faced with more decisions than ever before.

The Beyond Burger and the Impossible Burger remain the top contenders in the meatless meat market, so we broke down all the need-to-know details. Consider this your ultimate guide to two of the most popular faux meat options on the market.

Watch this: Which plant-based burger is best? Impossible Burger vs. Beyond Meat Burger

Read more: Where to get the Impossible Burger at fast-food and chain restaurants | New version of Beyond Burger looks and tastes more life beef | How to cook the Impossible Burger now that it's (finally) in grocery stores

What is the Impossible Burger made of?

Look at the packaging on a Beyond Burger or an Impossible Burger and you'll find a sprawling list of ingredients.


The Impossible Burger.

Impossible Foods

The Impossible Burger contains

Water, Soy Protein Concentrate, Coconut Oil, Sunflower Oil, Natural Flavors, 2% or less of: Potato Protein, Methylcellulose, Yeast Extract, Cultured Dextrose, Food Starch Modified, Soy Leghemoglobin, Salt, Soy Protein Isolate, Mixed Tocopherols (Vitamin E), Zinc Gluconate, Thiamine Hydrochloride (Vitamin B1), Sodium Ascorbate (Vitamin C), Niacin, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12.

Other than water, the main ingredient is soy protein concentrate. In and of themselves, soybeans are perfectly healthy, but soy protein concentrate is heavily processed, which means many of the benefits of the raw food are lost.

For example, raw soybeans provide a great deal of calcium, vitamin C, vitamin B-6, iron and magnesium, but Impossible Foods fortifies its burgers with vitamins and minerals, likely to make up for the lost nutrients during processing. 


The Beyond Meat Burger.

Beyond Meat

What is the Beyond Burger made of?

Just like the Impossible Burger, the Beyond Burger has a long list of ingredients. It contains:

Water, Pea Protein Isolate, Expeller-Pressed Canola Oil, Refined Coconut Oil, Contains 2% or less of the following: Cellulose from Bamboo, Methylcellulose, Potato Starch, Natural Flavor, Maltodextrin, Yeast Extract, Salt, Sunflower Oil, Vegetable Glycerin, Dried Yeast, Gum Arabic, Citrus Extract (to protect quality), Ascorbic Acid (to maintain color), Beet Juice Extract (for color), Acetic Acid, Succinic Acid, Modified Food Starch, Annatto (for color).

In terms of ingredients, the two burgers are pretty similar, the exception being the main protein source. Beyond Meat uses pea protein instead of soy protein, and there's no soy leghemoglobin, which is Impossible's key ingredient that makes the burger "bleed."

Also, Beyond Burger's red color comes from beet extract, rather than heme from the leghemoglobin like in the Impossible patty.

Related: There's a new meatless burger on the market. Find it at Whole Foods.

Are the Impossible and Beyond Burgers vegan?

Yep, the Impossible Burger and Beyond Meat Burger are both vegan -- neither contains any animal products of by-products. 

In a statement to CNET, Impossible Foods confirmed that its burger is vegan but noted it has used animal testing to evaluate the safety of its heme protein (also called soy leghemoglobin).

Beyond Meat goes one step further to state that all of its products are certified vegan by the Vegan Action Foundation.

The Impossible Burger is also certified halal and kosher. Beyond Meat doesn't specify if its products are kosher or halal.

Related: Is vegan cheese healthier than real cheese?

Editor's note, May 29, 2019: Updated this section to include a statement from Impossible Foods about their product being vegan.

Is the Beyond Burger or Impossible Burger healthier?

The bottom line is that both of these companies have created a "burger" in a lab, made from only plant products and designed to emulate the taste and texture of real beef. Your comfort level with that depends on your stance on food engineering (and how picky you are about beef, if you do eat it).

Beyond Meat veggie sausages

Beyond Meat offers sausages and "beef" crumbles in addition to the Beyond Burger. 

Beyond Meat

A few things might influence your opinion on which burger is healthier:

  • The Impossible Burger contains mostly organic ingredients, while the Beyond Burger doesn't
  • The Beyond Burger is strictly non-GMO, whereas Impossible Foods recently faced backlash about using genetically modified ingredients that contain the pesticide glyphosate
  • The Impossible Burger is fortified with more vitamins and minerals than the Beyond Burger

From a numbers standpoint, both burgers hit around the same marks: Per serving they both have:

  • Just under 300 calories
  • About 20 grams of protein
  • Nearly 400 milligrams of sodium -- so be mindful if you're watching your salt intake.

The Beyond Meat burger has 20 grams of fat to Impossible Burger's 14. You can see the full nutritional values for the Impossible Burger and Beyond Meat for more info.

Read more: Ranchers ask, "Where's the beef?" in lab-grown meat

Does the Beyond Burger or Impossible Burger taste better?

Well, the Impossible Burger evidently tastes enough like real beef to gross out vegetarians, and food scientists at Impossible Foods say the burger can substitute for ground beef in any recipe.

The Beyond Burger is described as having a somewhat coconut-y aftertaste, but the majority of reviews on Amazon come from happy customers who are impressed by proximity to real beef.

Both burgers are generally described as resembling beef more than traditional veggie burger patties (like a Boca Burger). However, the taste and texture of both burgers may not be close enough for some beef lovers.

In our blind taste test of the two burgers, CNET staff members noted some pretty distinct differences -- check out what they had to say about the Impossible Burger and the Beyond Burger.

It's worth pointing out that no Impossible Burger or Beyond Meat Burger is the same. Restaurants use the patties from either brand to create an faux-meat burger option that fits with their menu, so the patties are the common denominator, but the flavor of the entire burger is unique to each restaurant.

Where can you find the Impossible Burger?

Impossible Foods partners with many restaurants in big city metro areas, such as San Francisco, Los Angeles and New York City. There are now more than 5,000 restaurants that have Impossible Burgers on their menus. More recently, the company rolled the burgers out to national chains. Right now, or in the near future, you can get an Impossible Burger at Burger KingRed RobinWhite CastleUmami Burger and Qdoba. They also partnered with Little Caesar's pizza to create an Impossible sausage for pizza.

As of September 2019, you can find Impossible Burgers in select grocery stores. The "raw" version comes in a 12-ounce block for $8.99, and it's available at about 30 Gelson's locations in Southern California. Impossible Foods plans to continue its retail roll-out slowly, starting with local and regional grocery stores before expanding to national chains. 

Learn how to cook the Impossible Burger now that you can find it in stores. 


The Impossible Whopper is going on the menu at 59 Burger King's with an eye toward all 7,200 restaurants in 2019. That would make it the largest placement of plant-based meat at a restaurant chain.


Where can you find Beyond Burgers?

You can find Beyond Meat burgers in grocery stores nationally, as well as in some restaurants, including Carls Jr, TGI Fridays and Del Taco. Beyond Meat has also faced shortages in the past, but says it's revamped its supply chain to combat future incidents.

If you're a faux meat enthusiast, it's worth knowing that Beyond Meat manufactures more than just burgers. The company stocks stores with plant-based bratwurst sausage, Italian sausage and meat crumbles. Learn the best way to cook the Beyond Burger.

Impossible Foods and beyond: Burgers, bacon, fish born from plants and labs

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The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.