Once only available at restaurants and fast-food chains, the Impossible Burger is now available to buy at grocery stores across the US. Back in September 2019, Impossible Burger hit store shelves at Gelson's, a southern California grocery chain. Now it's expanded to Safeway, Vons, Jewel-Osco, Wegmans and other supermarkets. The availability is still limited to certain regions, as the company works to meet the demand for its meatless burgers.
Impossible Burgers will ship frozen, but they'll be sold refrigerated in the same areas you'd find beef burgers and other meat products.
How do you cook the Impossible Burger?
According to Impossible Foods CFO David Lee, you can cook the Impossible Burger however your home chef heart desires.
"We cook it exactly as we would our favorite meat dishes," Lee said, referring to how his family uses the Impossible Burger at home. "We've made burgers, used it in Korean dishes. I've even seen it on pizzas and in pasta."
Part of the company's goal is to make plant-based meat as versatile as animal protein, so Lee emphasizes that there's no one "best" way to cook the Impossible Burger.
That said, you should follow safe cooking guidelines and heat the Impossible Burger to the same temperature you would cook ground beef: 160 degrees Fahrenheit, according to the USDA guidelines.
Watch this: The Impossible Burger gets a beefy upgrade at CES 2019
The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.