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Burger King will sell meatless Impossible Whopper across US this year

It's a veggie patty, but it's made to look and taste like meat.

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Abrar Al-Heeti
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Abrar Al-Heeti Video producer / CNET
Abrar Al-Heeti is a video host and producer for CNET, with an interest in internet trends, entertainment, pop culture and digital accessibility. Before joining the video team, she was a writer for CNET's culture team. She graduated with bachelor's and master's degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco -- steep inclines and all.
Expertise Abrar has spent her career at CNET breaking down the latest trends on TikTok, Twitter and Instagram, while also reporting on diversity and inclusion initiatives in Hollywood and Silicon Valley. Credentials Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has twice been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards.
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The Impossible Whopper left, alongside a traditional Whopper, right. Burger King plans to roll out the Impossible Whopper nationwide this year.

CNET

The Impossible Whopper could soon be headed to a Burger King near you.

The fast food chain plans to start selling the plant-based meat substitute, the Impossible Burger, nationwide by the end of the year, Burger King parent Restaurant Brands International said in discussing its quarterly earnings Monday. The Impossible Whopper will first be sold in select cities "in the very near future" before expanding nationally, according to CNN

"Burger fans prayed. Burger gods listened. The #impossiblewhopper will roll out to 7,200 @BurgerKing restaurants nationwide at the end of 2019," tweeted Rachel Konrad, a spokeswoman for Impossible Foods. 

Burger King restaurants in the St. Louis area began selling the Impossible Whopper earlier this month. The plant-based patties are designed to look and taste similar to those made from meat. The Impossible Whopper will include the same bun, cheese and condiments as a regular Whopper.

"This is a significant moment for Impossible Foods, whose mission is to eliminate the need for animals as a food-production technology," Konrad said. "We are scaling up quickly to meet scorching demand for the Impossible Burger."

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Watch this: Burger King's Impossible Whopper: see the technology that is making the impossible, possible

First published April 29 at 1:54 p.m. PT.
Update, 2:51 p.m.: Adds comment from Impossible Burger.

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