Well, the iPhone 10s has not just one, but two sizes of display, the 5.8 inch and a new 6.5 inch Super Retina display.
This is the biggest display ever on an iPhone, it is an OLED display as well.
3.3 million pixels.
458 pixels per inch you get.
Now a lot of our customers have loved the plus size iPhone.
So let's put that side by side.
You can see, it's about the same size phone, with a much larger display.
We think there are a lot of customers who are going to love this larger display.
Now the five point eight inch you already said was as big as a plus size display so what do you call a phone that's bigger than plus size?
Well we call it the iPhone X s Max.
And the next.
Its an incredible experience watching videos on it is cinematic, looking to your photos bigger than ever is incredible, surfing the web, looking at flyovers and map.
Even when you're using some of the built in apps that team taken advantage of the wider display when it's in horizontal mode to give you a swift view like here in contacts.
It's awesome for editing videos in iMovie, for creating songs with GarageBand, and even playing immersive killer games.
It's so much fun on the iPhone Xs Max.
There are two Super Retina displays now, 5.8 inch, 6.5 inch Both overt displays, both a million to one contrast ratio.
They are HDR displays.
Fast 120 Hertz touch sensitive layer.
That is how it gets its smooth scrolling, really fast typing and game response.
They both have 3D touch for pressure sensitivity.
They have tap to wake, they have incredible color management.
They're True Tone display, so the paper white looks just right in all the different lighting that you use it, and they have wide color.
These are amazing displays, and we've matched them to incredible sound systems as well.
Stereo sound better than in any iPhone to date.
Now with the 10 S you get a wider stereo field.
The team has matched powerful speakers with great software to deliver an even richer sound experience.
So watching movies sounds incredible.
And the team has worked so hard to make every generation of the A series chip Better than any and ever smartphone, and this year is no exception.
What the team has done is truly, truly breakthrough.
It is called the A12 Bionic.
And the A12 Bionic is the industry's first.
7 nanometer chip, and that's a huge breakthrough.