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Tim Cook

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Apple sets Sept. 12 for its next big event, new iPhones on deck

The company will host an event on Wednesday, Sept. 12 at the Steve Jobs Theater.

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iPhone 15 Pro and Pro Max Add Apple's Customizable Action Button

Apple introduces its next-generation premium smartphones, the iPhone 15 Pro and iPhone 15 Pro Max. The updated Pro line includes a new titanium design as well as a customizable action button.

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iOS 17 Features Apple Needs to Add for the iPhone

Apple is expected to announce iOS 17 at WWDC.

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<p>The iPhone, Apple's most important product, was first released 15 years ago.</p>

Apple's iPhone and Mac Sales Boom During the Pandemic Has Hit a Snag

Apple is the latest tech giant to report economic struggles, which have been rippling across the industry.

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<p>Apple's iPhone 14 Pro was hard to come by during the holidays.</p>

Smartphone Shipments Are Imploding. Is Apple's iPhone Next?

Demand for smartphones fell nearly 20% last year, IDC data showed. Now we're about to find out what that means for Apple.

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Recent Galleries

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Apple Arcade: Still the Best Mobile Game Subscription

For the price of one console game a year, Apple Arcade supplies massive amounts of fun.

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<p>Apple's brand is built around design.</p>

Apple's Industrial Design Chief, Evans Hankey, Is Leaving the Company

Apple's head of industrial design had taken over after Jony Ive left the company in 2019 and was responsible for look and feel of everything from the iPhone to Apple Watch.

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<p>Meta Quest Pro</p>

Apple's Living Rent Free in Mark Zuckerberg's Head

Meta's CEO is fighting with Apple over the future of the metaverse.

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<p>Apple CEO Tim Cook at the Steve Jobs Theater, June 2022.</p>

Apple's Tim Cook Posts Tribute to Steve Jobs

The CEO took a moment to remember Jobs on the 11th anniversary of his death.

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Videos

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<p>Apple CEO Tim Cook on stage at an Apple product announcement.</p>

Apple CEO Tim Cook Meets With Pope Francis in Vatican City

The pope reportedly granted a private audience to the head of the company that makes iPhones and Macs.

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<p>Apple leaders like CEO Tim Cook have supported workforce diversity efforts.</p>

Apple Fires Executive After He Makes Crude Remark on TikTok

The executive, who worked in procurement, was reportedly key in striking deals with parts suppliers.

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From iPhone 14 to Apple Watch 8: Everything Apple Revealed at 'Far Out'

The fall event from Apple brought new iPhone 14 models, new AirPods and lots more...

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Apple Event Confirmed: The iPhone 14 May Launch Next Week

Apple's "Far Out" launch event is scheduled for Sept. 7, and the new iPhone isn't the only device we're expecting.

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