Commentary: Many seem confident that Apple will soon present two phones called iPhone 7S and iPhone 7S Plus and an iPhone 8. Is that the best Apple can do?
A report says major movie studios might work out a way to let you download movies just weeks after playing in theaters.
Apple gets serious about original content. The Apple Watch will have LTE but no direct phone calling. McDonald's uses an iPhone 8 mock-up in a promotional email.
Apple invests a $1 billion in original content, the Apple Watch Series 3 is on track for a Sept. release and the App Store icon looks like Popsicle sticks.
Commentary: Apple Music has so many stars pairing up for its series. Here are Maisie Williams and Sophie Turner. And look over there, Seth MacFarlane and Ariana Grande.
A new feature lets iPhone users quickly tap the power button to call 911 and prevent unwarranted logins.
With the iPhone 7 and iPhone 7 Plus already not feeling so new, it's time to look forward and ruminate on what we'd like to see in the next iPhone.
The 13-inch Apple MacBook Air doesn't have much new under the hood, but it remains the least expensive way to get a Mac laptop.
The expanded waistline could make wireless charging a thing according to one report.
The company is preparing a war chest for new content to compete with Amazon and Netflix, according to the Wall Street Journal.
The health insurance provider is reportedly in talks to offer millions more subsidized Apple Watches.