t's a 32 inch LCD display with obver 20 million pixels.
And [INAUDIBLE] pixel [INAUDIBLE] it's a 6K Retina display.
[APPLAUSE] It's the widest Retina display we've ever made.
It's over 40% larger than iMac 6K display.
Given [INAUDIBLE] even more rooms for their tools and [INAUDIBLE], Content.
It has P3 and true 10-bit color and reference modes are built-in or expertly calibrated t the factory.
And we keep that color accurate, at a super wide viewing angle by using a cutting edge polarizer for contrast that's 20 times better than a typical LCD display.
It's awesome Now the cover glass has our industry leading anti-reflective coating but for challenging lighting conditions we have created an innovative matte option.
So most matte displays they add a coating to the glass and this coating, it scatters the light but it also adds unwanted haze and sparkle and it lowers the contrast.
So instead we precisely etched the glass itself for a The surface and this means it's image quality and contrast along with low reflectivity.
Next, we have delivered HDR at a level never seen before.
Now for great HDR images, you need extreme brightness right next to extreme contrast or deep blacks and this is incredibly hard to achieve.
So we have designed a backlink system like none other in the world.
First, a large array of blue LEDs generates extreme brightness.
We calibrate every single LED on every single display at the factory.
And then this feeds a massive algorithm.
And then this modulates each LED based on the content rapidly.
Then we use custom lenses and reflectors to actually shape and precisely control the light.
Now, a typical thermal system would make this impossible to achieve for more than a few minutes.
So we did something amazing, we designed the rear lattice pattern to act as a heat sync.
And this doubles the surface area, quietly extracting heat from each LED.
The results are incredible.
This display can maintain 1000 nits of full screen brightness indefinitely.
And that is not all those images are going to have gorgeous, incredibly nuanced construct, nuanced contrast, and incredible 1 million to one contrast ratio.
The images this display produces are truly stunning and with these Capabilities.
We have taken this way beyond High Dynamic Range.
This is Extreme Dynamic Range or XDR.
And so, we call this display The Pro Display XDR.
So now, we have delivered every feature on the pro wish list.
But there's more.
Thunderbolt 3 will provide seamless one cable connectivity, so with a 15 inch MacBook Pro you could have a stunning two display desktop setup.
Or, with the new Mac Pro, you can connect an incredible six displays with 6k resolution.
For an insane 120 million pixels, yes!
[APPLAUSE] Now there's one more feature that does not get much attention on other displays.
And that's the Stand which is as pro as the display itself.
First it has an amazing counterbalancing arm.
That makes the Display Field virtually weightless.
It provides tilt, and height adjustment, and it maintains the Displays Angle as its raised or it's lowered, and it has, rotation for Portrait Mode,
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