Lastly, we wanna talk about streaming services.
David Katzmaier took a look at DirecTV Now's decision to both raise its prices while eliminating some channels.
Although it's adding HBO in there.
But it's jacking up its cheapest package by $10 to $50, making it the most expensive option out there.
I mean, DirecTV Now, this is the second time they've raised the price in a year.
And what we saw the last time they raised price, and when their competitor Sling TV raised price at the same time, their growth in subscribers just hit a wall.
Clearly they don't mind losing subscribers, I don't know exactly what the play is here.
Ultimately, in general I think the price of content became more expensive, right?
And it's not really that the price of content is going up, I think what we're seeing with the price increases from these services lately is that as they were launching a lot of them had aggressive promotional price points.
Now they're starting to reign those back.
I mean Sling TV was They wanted to have that simple proposition.
Twenty dollars a month and you get all of these channels and they have raised it five bucks.
So it has gone up, but, you know A T and T was really, when they bought DirecTV, And launch Direct TV Now, they were driving really hard, you get all these channels for $35, what a deal.
I think it was the Go Big or Live Little, they had weird namaes for the packages.
They had very weird names for the tiers, yeah.
But I remember I, I start of with the big premium package, which is like $40, and gave you a whole bunch of stuff, including HBO.
And then slowly, they'd start pairing back the services, then the price went up a little bit by bit.
So, I think it is two price changes for the last six months.
It's pretty recent, right?
No, it was the latter half of last year.
It's definately gone up.
I noticed, once the deal closed, the Time-Warner merger closed, I think almost immideatley they raised the price the first round.
Why am I not surprised?