Tim Cook dedicates the new Steve Jobs Theater
There's lot of ways to be, as a person.
And some people express their deep appreciation in different ways.
[MUSIC]
But one of the ways That I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there.
And you never meet the people, you never shake their hands, you never hear their story or tell yours but somehow
[MUSIC]
In the act of making something with a great deal of care and love, something's transmitted there.
[BLANK_AUDIO]
And it's a way of expressing to the rest of our species, are deep appreciation
[MUSIC]
So, we need to be true to who we are, and remember whats really important to us.
That's what's gonna keep Apple Apple.
Is if we keep us us.
[MUSIC]
[PIANO MUSIC] [APPLAUSE]
[APPLAUSE]
Thank you.
I love hearing his voice.
And his inspiring message.
And it was only fitting That Steve should open his theater.
[APPLAUSE]
It is the honor of a life time to welcome you to this Steve Jobs theater
[BLANK_AUDIO]
Steve ment so much to me and so much to all of us.
[BLANK_AUDIO]
There's not a day that goes by that we don't think about him.
Memories have been especially come rushing back as we prepared for today and this event.
It's taken some time but we can now reflect on him with joy instead of sadness.
Steve's spirit and timeless philosophy on life will always be the DNA of Apple.
And because he loved days like this, where he could share our latest new products and new ideas with the world.
And we do so not only to pay tribute to Steve, but to inspire the next generation of creators and innovators.
Steve was a genius, and one of the many ways that he showed that Was in his uncanny ability to unlock the talent of everybody that he worked with.
He thought deeply about our work place and it's surroundings and he believed that they should inspire talented people to do their best work.
[BLANK_AUDIO]
So over a decade ago he began to work on a new campus for Apple.
His vision for Apple Park was to create an incredible workplace of the future where engineers and designers could all be together.
Collaborating on the next generations of Apple product could change the world.
[BLANK_AUDIO]
Steve's vision and passion live on here at Apple Park and everywhere in Apple.
Today, And always, we honor him.
[APPLAUSE]
[BLANK_AUDIO]
Up Next
iPhone 15 Lineup: Specs Explained
Up Next
iPhone 15 Lineup: Specs Explained
Apple Watch Series 9 Gets New S9 Chip
Apple Watch Series 9 Gets New S9 Chip
We Tried iOS 17 for Ourselves and We're Impressed So Far
We Tried iOS 17 for Ourselves and We're Impressed So Far
Apple's WWDC 2023: What We Expect
Apple's WWDC 2023: What We Expect
Apple HomePod 2 Gives Great Sound, but Is It Too Expensive?
Apple HomePod 2 Gives Great Sound, but Is It Too Expensive?
We Tested the Batteries on the New iPhone 14 Models
We Tested the Batteries on the New iPhone 14 Models
Apple Watch SE Review: This Watch Has Almost Everything I Want
Apple Watch SE Review: This Watch Has Almost Everything I Want
iPhone 14 Review: A Decent Upgrade for Most
iPhone 14 Review: A Decent Upgrade for Most
Apple Unveils iPhone 14 and Bigger iPhone 14 Plus
Apple Unveils iPhone 14 and Bigger iPhone 14 Plus
Apple Reveals New Apple Watch SE for $249
Apple Reveals New Apple Watch SE for $249
Tech Shows
Latest News All latest news
What AirPods Rumors Tell Us About Apple's Health Ambitions
What AirPods Rumors Tell Us About Apple's Health Ambitions
Robosen's Megatron Transformer Is Too Much Fun for an Evil Robot
Robosen's Megatron Transformer Is Too Much Fun for an Evil Robot
Apple May Give FineWoven Accessories One More Season
Apple May Give FineWoven Accessories One More Season
US vs. TikTok: What Happens Next
US vs. TikTok: What Happens Next
Battle of the Humanoid Robots: MenteeBot Is Ready
Battle of the Humanoid Robots: MenteeBot Is Ready
What to Expect at Apple's May 7 iPad Event
What to Expect at Apple's May 7 iPad Event
Most Popular All most popular
First Look at TSA's Self-Screening Tech (in VR!)
First Look at TSA's Self-Screening Tech (in VR!)
Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
'Circle to Search' Lets Users Google From Any Screen
'Circle to Search' Lets Users Google From Any Screen
Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
Samsung Galaxy Ring: First Impressions
Samsung Galaxy Ring: First Impressions
Best of Show: The Coolest Gadgets of CES 2024
Best of Show: The Coolest Gadgets of CES 2024
Latest Products All latest products
Robosen's Megatron Transformer Is Too Much Fun for an Evil Robot
Robosen's Megatron Transformer Is Too Much Fun for an Evil Robot
Battle of the Humanoid Robots: MenteeBot Is Ready
Battle of the Humanoid Robots: MenteeBot Is Ready
2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling
2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling
Hands-On with Ford's Free Tesla Charging Adapter
Hands-On with Ford's Free Tesla Charging Adapter
Nuro R3 is an Adorable Self-Driving Snack Bar
Nuro R3 is an Adorable Self-Driving Snack Bar
First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
Latest How To All how to videos
Tips and Tricks for the AirPods Pro 2
Tips and Tricks for the AirPods Pro 2
How to Watch the Solar Eclipse Safely From Your Phone
How to Watch the Solar Eclipse Safely From Your Phone
Windows 11 Tips and Hidden Features
Windows 11 Tips and Hidden Features
Vision Pro App Walkthrough -- VisionOS 1.0.3
Vision Pro App Walkthrough -- VisionOS 1.0.3
Tips and Tricks for the Galaxy S24 Ultra
Tips and Tricks for the Galaxy S24 Ultra
TikTok Is Now on the Apple Vision Pro