This Cyber Monday was another record-breaker
Cyber Monday is over.
We've got some numbers.
Ben, run us down.
How big was Cyber Monday?
So Cyber Monday was another huge, shattering success.
Broke sales records up and down.
But it's really hard for me.
I mean, I cover ecommerce.
I've been doing it for the past three years, And it's hard for me to get too excited about that because if it didn't break records than everybody would be freaking out.
You know, like much more money is moving online versus offline into traditional stores, so you would expect it to break records.
The biggest drivers this year were mobile phones.
Okay.
A lot more people are buying stuff on phones including big-ticket items.
And also this thing called BOPIS.
Or at least Adobe calls it BOPIS.
BOPIS?
Buy Online Pickup In Store.
Right.
I thought BOPIS was a product.
I'm like--
No.
Is this like the hot toy for the holiday season?
No.
And as you would expect there were a lot of like, here, I'm gonna try to find some of the hot toys that were selling or just the generally hot stuff that was selling.
You know what?
I'm just surprised that phone's a big seller, cuz Generally, people still get their phones through their carriers, I guess they're doing it online now.
<< No, no, no, buying stuff through your phones was what was really driving traffic.
<< Got it.
<< So some of the stuff people were buying using their phones included the Nintendo Switch.
Little Alive Pets, Dead Red Redemption II.
That's not a surprise.
That was me.
LG TV's, drones, Dell laptops, For Real Pets.
I've never heard of these toys and of course the Amazon Echo Smart Speakers.
Of course.
I was waiting for that to join the list [LAUGH].
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