The release of iPhone 4S was sort of like a Kubler-Ross experience.
Denial Ã¯Â¿Â½ (No, I donÃ¯Â¿Â½t mind that itÃ¯Â¿Â½s not an iPhone 5.).
2. Anger Ã¯Â¿Â½ (Wait, WHAT!
ItÃ¯Â¿Â½s not an iPhone 5??!!)
Bargaining Ã¯Â¿Â½ (Come on, Apple, please, just Ã¯Â¿Â½One More ThingÃ¯Â¿Â½)
Depression Ã¯Â¿Â½ (Whatever, I guess IÃ¯Â¿Â½ll get a Droid)
Acceptance Ã¯Â¿Â½ (Hey, the 4S rocks.)
Now weÃ¯Â¿Â½re through that neurosis, we can move on to what the iPhone 4S immediately makes us
think of: What we want in the iPhone 5.
WeÃ¯Â¿Â½re leaving out silly stuff like removable batteries, expandable storage or Flash support that
Apple just doesnÃ¯Â¿Â½t do and going right to the realm of reality, ranked by how likely it is weÃ¯Â¿Â½ll get
#5 NFC, Near Field Communications.
This is that swipe-to-pay-with-your-phone technology that
everyone is cranking up in 2012 and which most consumers thinks is some sort of voodoo that
will siphon their bank account, expose their ID or both.
That nothwithstanding, itÃ¯Â¿Â½s pretty likely
Apple will build it in to 5 because they have a huge stake in the payment space with iTunes.
Chances here about 40%.
#4: Better battery life.
The 4S is pretty much a lateral on this front, so now AppleÃ¯Â¿Â½s REALLY on
the hook to make the 5 go longer on a charge, especially since the MBA goes all day on a charge
and the iPad goes all month on one, making the iPhone the one Apple mobile product that
doesnÃ¯Â¿Â½t have a battery life story to tell.
New CPU and GPUÃ¯Â¿Â½s we expect in 5 will help here and the
odds on this one about 50%.
#3 is actually the #1 thing CNET users tells us they want: A screen bigger than a credit card.
longstanding 3.5Ã¯Â¿Â½ iPhone screen is just plain dinky these days, you really feel it when watching
video or using the phone as a PND.
Yet we still rank this one at about 50% likelihood due to the
battery hit it might mean - see #4 we just did -- and the fact that same user who want a bigger
screen also donÃ¯Â¿Â½t want a bigger phone.
If the iPhone 5 doesnÃ¯Â¿Â½t have 4G when I will officially whistle AppleÃ¯Â¿Â½s Golden Era over.
phones and networks are a little green now but will be a given by iPhone 5 time and 3G phones
will moving fast to the bargain category.
Also, 4G bandwidth will do wonders for iCloud which
might dovertail nicely with an expansion of that service to work with video for the first time.
here, a solid: 80 percent.
Before we hit #1, remember another reason for a lot of anticipation around 5: The reports
that it was the last product Steve Jobs focused on, reportedly allocating the limited time he knew
he had left to this product.
It makes sense: ItÃ¯Â¿Â½s far and away AppleÃ¯Â¿Â½s biggest product and may be
the last physical evidence we ever get of Jobs vision..
#1 thing we think weÃ¯Â¿Â½ll see in the iPhone 5 is a new design.
We donÃ¯Â¿Â½t know WHAT the new
design might entail - thinner, more sculpted, wider, longer, curved -- those rumors are all in play --
but we know this: In the handheld device space you have to change up the design once in a while
to keep the coals burning under the hype machine.
Consider patents that suggest Ã¯Â¿Â½backside
multitouchÃ¯Â¿Â½ which isnÃ¯Â¿Â½t that thing you try to get away with in a strip club but a technology where
control the screen from behind the device...or maybe weÃ¯Â¿Â½ll get a competely button free interface --
both of those would create a more spacious screen experience, answering you #1 request.
Whatever it is, new design 99% likely with just 1 percent reserved in case Tim Cook drinks a
whole lot more than we know.
If youÃ¯Â¿Â½re intrigued by this short list and want to see the full one, including the stuff that everyone
wants and WONÃ¯Â¿Â½T be coming, check out David CarnoyÃ¯Â¿Â½s fill 15 things we want in iPhone 5.
can find that link and a lot more Top 5 vids like this at Top5.CNET.com.
IÃ¯Â¿Â½m Brian Cooley, thanks
CultureSteve JobsTim CookIBM
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