The transparent recording studio at SXSW
1:37

The transparent recording studio at SXSW

Music
[MUSIC] Behind me you can see the Music Box going on here, and a lot of folks have been coming by to sing their hearts out. And we're giving them the opportunity Opportunity to take away a recording from the session and well as the digital album cover. [MUSIC] We wanted to show up in a way that is a little bit unexpected, but also next to something they already care about so that they walk away with the feeling of some meaning and affinity that they already have. [MUSIC] [MUSIC] Hundreds of people have come by, checking this out, just seeing the transparent box, what's going on. And I think there's something inherently about the opportunity to really just own it, come out, and belt out. And so karaoke has really united people together here in the In the music box scene. There have been people who have come by and actually shooting their music videos. That's gonna go on their YouTube channels. To anyone who is kinda shy about it, but then they come, grab the microphone, and they really come out and just sing their personality. And I feel like it's ranging from amateur to professional musicians. which could be really interesting. [MUSIC] What we wanted to give people is a little bit of a memory of what they did with us in this activatin and so it is both in a digital format which is the digital album cover. As well as the USB plugin which has your song on it. On it, and it's a little cassette tape. [MUSIC]

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