I'm Andrew Hoyle for CNET and I'm here at Baselworld in Switzerland, a show that normally caters exclusively to the launch of luxury traditional watches.
This year, however, we have started to see some smart technology creeping in.
So, let's a take a look at the top products.
Now first up is the Frederique Constant Horological Smartwatch.
Now this watch focuses on hand made Swiss analog design.
But it also tracks your activity and your sleep, syncs that data to Android or iOS smartphones and it has a two-year battery.
Mondaine uses similar technology inside its Helvetica One smart watch.
It also tracks activity and your sleep.
It has a sleek metal body and it has the minimalist Mondaine analog watch face.
Big news from Tag Heuer this week though as its announced it's partnered with Google and Intel to launch the first luxury Android Wear smart watch.
Now sadly we don't know anything about the watch or its design.
But as an Android Wear device, you can bet that the software will be pretty much the same as what you'll find on existing Android Wear smart watches like the LG G Watch R.
We will find out a lot more about this watch when it launches later this year.
Gucci has also announced a partnership with Black Eyed Peas star Will.i.am on a smart band.
that'll operate independently of your phone, thanks to its 3G connectivity.
Again, we haven't actually seen the product in its flesh yet, but we do know that it will have a front-facing camera, it'll be able to track your activity, your sleep, show incoming notifications, and do basically everything else you'd expect from a fully fledged smart watch.
We should expect more information about this, later this year.
And finally, we have the Vector smartwatch.
Now the headline of this guy is it apparently has a 30 day battery life.
Vector says it achieves this by having quite simple software and a monochrome display, which is less depending of power.
It connects to your smartphone to provide all of the smartwatch functions you'd expect, like notifications and incoming calls, and will go on sale in the summer of this year.
So there we have it.
Perhaps not a big commitment to technology from some of the brands, but it's an interesting start from an industry that typically relies on its traditional roots.
I'm Andrew Hoyle for C/NET, reporting from Baselworld in Switzerland.