The newest Microsoft Windows Smartphone, the Nokia Lumia 900 is thin, sleek, and carries the weight of the world on it's 4.3 inch display.
It need this to be a hit.
If it's not a hit, there's gonna be a lot of question...
Questions as to the survival of Nokia phones in America and Microsoft's ability to make a dent in a mobile space.
If Nokia wants any chance in getting back to the United States, the Lumia 900 has to be a blockbuster hit.
The stakes are equally high for Microsoft.
They're still trying to prove that the Windows phone platform is something worth buying for consumers.
AT&T is putting mega marketing box behind the Lumia 900, even doubling it the brand hero phone but there is one major hurdle.
Today, the Window phones have been a non-event with consumers but the Lumia 900 specs and $100 price tag may change that.
The design is really pop art and so you're going to attract people who want a very cool looking phone but who don't want to sacrifice any of those features.
I think that Nokia has done a really good job packaging this phone up and delivering a lot of features for reasonable price.
But is that enough to entice people to buy?
It doesn't like android, it doesn't look like an I-Phone, got moving tiles.
It's a completely different concept.
It's hard for consumers to get their heads wrapped around that and if they can't, the consequences could be devastating to both Nokia's and Microsoft's bottom lines.
In San Francisco, I'm (??), cnet.com for CBS News.