That iPhone 10s Max is making Apple a lot of money.
And we put the Apple 10s through the ringer.
Let's get to the core of Apple news and rumors.
The new iPhone 10s's and the Apple watch Series 4 are out in the wild, and apparently money is not an issue for Apple fans.
Initial sales reports suggest that the more expensive Apple iPhone 10s Max Has been the best seller this year.
In fact, the XS Max is outselling the smaller XS by three to four times according to analysts.
In fact, demand in general is up from last year.
The more popular of the models is the 256 gig version, which costs $1,249, now if that's not impressive enough, let's take a look at how much Apple is supposed to be making from each one of these units.
According to Tech Insights it only costs Apple about 400 and $50 to make an iPhone Xs Max with 256 GB of storage.
Now, to get this price estimate, the company took apart one of these phones and calculated the price per component.
Researcher IHS market also came up with a similar estimate of $390 for the 64 GB version of the Xs Max.
Tim Cook has gone on the record before saying that these estimates usually don't even come close to the actual costs.
Now whether intentional or because of production delays, it seems like the move to delay the cheaper iPhone 10R is literally paying off for Apple.
And that's the next one, rumor has it Apple could still be having production issues with the cheaper iPhone X alternative.
According to a report by DigiTimes Apple has had to increase the iPhone X orders for manufacturer Foxconn after their main supplier for this phone Pegatron Has experienced more production delays.
And, with the iPhone XR going on pre-sale November 19th, the clock is ticking for Apple.
Meanwhile the Apple Watch series four production is running at full steam.
According another digit times report cited in MacRumors, Apple has had to hire a secondary watch assembler to make more units of the Series 4 just to keep up with demand.
Delivery dates for the Series 4 on the AppleStore has already started to creep in to the end of October Which I guess, if you're Apple, is a good problem to have.
It looks like the entire Internet, including CNET, has been busy conducting tests on the new iPhones, and the results are kind of a mixed bag.
Now, let's start with the bad news, which is the battery.
Now thanks to iFixit's teardown, we know the actual size of the battery on the XS And the Xs Max which could play a part in how much it last.
A Tom's Guide report says the Xs and the Xs Max have a shorter battery life than the 10 hours and 49 minutes of their predecessors.
Now in the case of the Xs Max, the difference is not that significant.
It's only about ten minutes.
But in the case of an iPhone XS, the difference is an hour of battery life.
In the meantime, we're running our own battery test to see if these results checked out, so stay tuned for that.
[SOUND] Now if the battery is your main concern, you may want to take that into consideration before you buy a XS.
But if like me the camera is your main priority, there is good news and that's that you're getting a better camera despite it having the same amount of pixels as the iPhone X.
Lexi's camera test proves that the smart HDR on the new Xs is Really makes a difference at evening out highlights and low lights, especially if you're shooting in direct sunlight or in low light with high contrast.
And portrait mode shots look a lot more natural thanks to that adjustable blur.
The other good news is you must also be getting a tougher phone.
I conducted my own informal drop test where I dropped a brand new iPhone 10S Twice from hip height and twice from eye level and the phone survived with minimal damage.
Now that's a far stretch from last year when our iPhone 10 cracked at the first drop from hip level.
And it looks like I wasn't the only one with these results, techsmart conducted a similar drop test but this time with the max, the 10s and last years ten and the 10s came our victorious, While the ten suffered the worse blows.
Now I can't say for certain that it does have tougher glass, but the results definitely speak for themselves.
And this week we're doing a dunk test, so stay tuned for that.
[SOUND] Camera test, battery test, water test, drop test, what other kind of testing do you want to see us do on that iPhone 10s?
Hit me up on the comment section below or on Twitter and make sure to catch us next week with more Apple Core.