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T-Mobile shows off new UnRadio music serviceDuring a press event in Seattle, T-Mobile unveiled plans to allow streaming on six popular music services without the data counting against a user's data limit. The company also announced a new service, in partnership with Rhapsody, called UnRadio. Click...
[MUSIC] I knew people thought there was going to be some sort of a free streaming service given out in Seattle today. They just picked the wrong location when they guessed it. So, let's just talk about music freedom. Talk about a pain point and a trend. 113 million people stream music on their mobile devices now. That is up twice since last year. And in the last couple of years the streaming traffic on our network has gone up six fold. So talk about a coming attraction, how about this? 67% of streamers do their streaming on mobile devices. Remember that trend in the beginning and what's happening here. Now, how about this. A huge percentage of people, 40% and growing, say that they limit their streaming on their mobile devices. Because they're petrified about data buckets overages and charges that they're gonna get from the carriers. Major fear, major pain point. So what will we do. We free you. And, back to the first point, why? Because we can. Because of our network. Because of the data capability. And this is a trend. So, music freedom means, that every single note, from right now starting with the top 7 or 8, which account for 85% of music, will come free. Not against your bucket. And even when you exhaust your high speed data bucket, you will still stream music free at a high speed. Our view is let's just give all the top streaming services, all of 'em. In fact, these six services represent 85% of the streaming music data traffic on our network. Let's set the data price for all of these services to 0. Let's have full speed streaming. Let's have no data overages, no caps, unlimited. Let me ask you a question, when was the last time you heard AT&T or Verizon even utter the word unlimited? Come on, they view it so totally differently. And that's what we're excited about tonight. And by the way. Not only these top 6 services but also a couple of our, of our closest partners' services like Milk Music from Samsung. And also an app that we're very excited about coming soon to all the app stores. From our partner SFX, Beatport music an EDM sensation, coming soon, will be included in our program. And so we set out to do something really special for these customers because in many ways. They're our very best customers. And we scan the landscape for an internet radio service that we could provide for these customers, probably not surprised, for free. And we didn't really find it, because what we found was internet radio itself, as John said, has a few paying points involved in it. There's some things that people aren't getting from their Internet radio. And so, we sat down with our crosstown friends at Rhapsody, and we created together and asked Rhapsody to create Rhapsody unRadio. Being announced and launched tonight from this stage with our friends, available in all of the app stores. Available in all the app stores nationwide tonight, a totally new internet radio product that takes things to a totally new direction. It's $5 for the public. But you might not be surprised to hear, for our unlimited 4G LTE customers on our newest unlimited plans it's free, it's included. And for every other T-Mobile customer it will be available at a discounted price of $4. [MUSIC]