Hi everybody, this is the Sony XBR-X850D.
It comes in the 65 inch size you see here, as well as a 55 incher, and massive 75 and 85 inch versions.
It has sleek style and plenty of cutting edge features, but its picture quality fell short of the competition.
Let's take a closer look.
In its favor, Sony has again produced one sweet looking TV.
The XA 50D is understated with a thin, gray frame around the picture and a discrete Sony logo.
The silver stand has a unique steeply-angled base, and seen from the side the cabin is razor thing.
Turn it on, and you're greeted by Sony's Android TV system, which I liked better than the systems designed by Samsung and LG.
Short as voice search center mode and a simple easy to navigate design but it's real strength is the diffusion of apps.
In addition to heavy heaters like Netflix and Amazon, all with the latest 4K and HDR stream.
You get access to be entered TV app store.
A subset as the Google play store and apps design for big screen TVs.
The selection is fast and growing everyday to the extent you might not even need to connect an external screen or like a rope at all.
That's the good news.
The bad news revolves around picture quality.
The XA50B showed lighter black levels with worse contrast and punch than similar TVs from makers like Samsung and Vizio.
It also suffered from brighter spots along the corners and edges, an effect made more visible with bright HDR material.
Many other aspects of performance were good, including color and video processing, but overall the Sony turned in disappointing picture quality for the price.