Hi everybody, this is the Samsung KU7000.
You're looking at the 65 inch size, the largest in the series.
But this TV also comes in sizes all the way down to 40 inches.
So what do I like about this TV?
It's affordable for a Samsung 4k tv.
It's flat and not curved, and the styling is pretty sweet.
The metallic frame is minimal and classy, and the pedestal stand provides an element of futurism that's pure as Samsung.
Seen from the side, it's nice and thin, thanks to an edge lit led backlight, but not as razor slim as some other tvs.
Another unusual design element is the textured backside that helps it cut an attractive figure even from behind.
The k u 7000 also has some cool extras that you won't find on other brands.
Just plug in any device, like a Roku or cable box and the Samsung will recognize it and automatically set-up the TV remote to control it without you having to program anything.
It can also control smart things smart home devices.
Although that feature won't be available until early 2017.
In the meantime, you get one of the better smart TV systems with a new simplified interface that serves individual shows from apps like Netflix as well as your cable box allowing easier access.
There are also plenty of apps that do 4K and HDR video including Netflix, Amazon and YouTube.
So, what don't I like as much?
In short, the particular quality.
Compared to some TV's at this price, the Samsung showed lighter black levels within the less punch in contrast particularly in darker rooms.
It also showed some video processing issues including a choppier look with 24 frame content that might bother some film buffs I did appreciate if accurate color and solid bright room image but they're not enough to offer my full recommendation.
All told the Samsung K7000 will appeal to buyers who value SMART TV extras and sweet design over raw image quality for the price.
I'm David Katzmaier for CNET.