What makes some gadgets great is their ability to take something that would normally be difficult or time-consuming and make it so simple, anyone can do it and do it fast.
In the case of Ricoh's Theta S it's the creation of spherical photos and video.
Ricoh was ahead of the curve when the first Theta debuted in 2013 and this experience shows in the S.
Using it is straightforward, you just turn it on, press the shutter release and you're done.
The camera takes two simultaneous shots through its fish-eye lenses and stitches them together all in camera without the need A powerful computer for editing software, hit the mode button on the side and you can record HD video instead of photos.
The trade off for this simplicity is image quality, which is perfect for sharing with friends and family.
And really that's all you need.
You can use the cameras built in WiFi to connect to a phone or a tablet.
And use an app to not only transfer your snaps but also control the camera.
Just tap what you want to share and it will transfer so you can post to Facebook or Twitter.
Another app is available if you want to edit your photos first and yet another app is available for IOS for editing it's video.
Ricoh also has a developer program so you'll find other third party apps available for things like HDR photos.
But really, if all you want to do is take the ultimate spherical selfie, just smile and press the shutter.