Nike FuelBand SE jumps into crowded fitness gadget market

-It doesn't matter if you're a couch potato or a gym rat. The booming fitness tracker market is bound to offer a gadget that suits your needs. Nike has announced its new Fuelband SE. This updated version costs $150 and adds a splash of color. -With the new Fuelband SE we have tightened up our algorithms, and so now we can really precisely predict all day activity as well as get into high-intensity ones as well as low-intensity activities. -Users can also log activities more accurately. -People can also retroactively go and change an activity. So if you're doing something like yoga you can tell it was yoga and then will it calculate that past time differently. -But Nike isn't the only player in the game. Fitbit offers several options from the Zip, a basic clip-on tracker, to their latest, the Force which has some smartwatch capabilities. -They just introduced their product that's $20 cheaper and actually hooks up with your cellphone and shows you when calls are coming. -The Force runs $130 and can also tell you how many floors you've climbed. Another crowd favorite, the 130-dollar Jawbone UP features a bendable design crammed with sensors that track everything from what you eat to when you sleep. It even logs mood swings. The current design darling of activity monitors is the 120-dollar Shine from Misfit Wearables that's worn on your wrist, pocket, or as a necklace. The new PUSH band targets fitness buffs. Worn on the forearm this 150-dollar device monitors the metrics that matter most to serious athletes. If a healthy heart is your primary concern, the 100-dollar Withings Pulse is one of the few devices that offers a built-in heart rate monitor. The right fitness tracker could nudge you to kick your activity level up a notch. In San Francisco I'm Sumi Das, CNET for CBS News.