Good morning everyone and happy new year.
It's great to see you all today.
TV is all about picture quality, and LG's OLED TV's have continually earned global acclaim by leading experts for their unrivalled picture performance.
The numerous awards we've received during the past year alone are testament to this.
Since introducing OLED to the world back in 2013, LG has continuously improved the technology, developed new functionality, new form factors, and expanded OLED screen sizes to offer consumers the greatest range of premium televisions.
This year, We're ready to launch the largest Oled TV yet featuring 88 inches of gorgeous screen real estate.
I'm happy to introduce to you today LG's first 8k Oled TV.
Integrating the best of the company's expertise in OLED's pixel dimming control technology LG's AK OLED TV features over 33 million self-emitting pixels.
WIth pixel sizes being smaller as a result of this increased resolution, it's absolutely crucial that each pixel individually deliver complete information to create an accurate pictures.
This is why OLED self emitting technology is even more important and superior with 8K resolution.
The benefits of OLED are maintained in 8K, the unmatched pure black without any light leakage, realistic color at any viewing angle And the impressive contrast ratio that defines OLED TVs iconic picture quality.
This astounding 8K resolution combines with the company's most powerful processor yet, the Alpha 9 Gen 2 intelligent processor, to deliver a dramatic impact to the key TV elements.
Picture and sound.
It produces all inspiring scenes you can enjoy at a new level of immersion.
Now this is possible thanks to two main AI capabilities.
Content Enhancement using deep learning technology and Content Optimization made possible by ambient recognition.
Thanks to Deep Learning which was crafted from over one million visual data that have been analyzed, content can be enhanced by recognizing the quality of it's source.
Now based on this information, the TV can determine how much optimization each piece of content needs.
This means that a variety of content from standard definition all the way up to 8k can be processed to deliver the most realistic viewing experience, with improved noise reduction, sharp images, minimal blur and without missing any details.
Deep learning also significantly improves the sound.
By analysing the source content.
This produces enhanced sounds effects in movies.
Deeper base in music and makes voices clear at sporting events allowing viewers for example to hear the coach over the noise of the crowd.
The TV can also [UNKNOWN] mix to channel audios to deliver an impactful virtual 5.1 Channel surround sound listening experience, and as I mentioned earlier ambient recognition capabilities allows for content enhancement in accordance with different ambient lighting conditions.
This means the TV will react with the environment by automatically adjusting the screams right this level.
And the Alpha 9 Gen 2 processor uses the TV's ambient light sensor measures light levels not only to change the brightness, but to adjust the tone mapping curve.
So the capability of the processor further refines HDR content, including Dolby Vision, And this lets viewers enjoy the content in even the darkest scenes with incredible contrast and details, even if you're watching in a brighter room.
Users can also adjust sound settings to suit room conditions or let the LG TV intelligently set the perfect levels Based on its positioning.
With just one touch of the magic remote, LG TVs can automatically offer optimized sound equalization by recognizing the TV's placement in the room.