"Is Apple's 3D Touch in trouble?"
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Is Apple's 3D Touch in trouble?
Brian Tong here but, not really here.
Because of this thing called technology Welcome to the Apple Bite for everything inside the world of Apple.
Let's get to it.
And we've seen plenty of the rumors and concepts of the iPhone 7 that claim it will have a thinner design, no antenna lines, a flush rear camera and single lightning port.
Now Apple Even teased our own eagle eyes by showing a phone with a completely flush camera in the beginning of their [UNKNOWN] video but it looked like a success.
Now, Korean website etnews reports Apple is planning to use a new fan out packaging tech.
That allows the iPhone to switch between LTE, GSM, and CDMA networks while cutting down on the chip size.
The process fits more components into a single package while reducing the potential for interference with wireless communications and allowing for a slimmer design.
And when anyone says the work slimmer, Apple they start dulling more.
Now the iPhone is still Apple's bread and butter but 3D touch in trouble.
I'm a big fan of 3D touch and it has the potential to be huge.
I've liked it from the start and it's why I upgraded to the 6S.
But the iPhone 6S is currently the only iOS Apple product with 3D touch.
The 12.9 inch iPad Pro.
The new iPhone SE, the 9.7 inch iPad Pro, nada.
All three came after, the iPhone 6s.
Apple has their reasons but, you can't push an entirely new IOS interface effectively, when it's only on one device, from your entire IOS family.
Now the other challenge, do you even really know which apps support a 3D touch?
Because you don't.
It's a guessing game.
There's no tiny icon or indicator on app that let's you know it's 3D Touch compatible.
It's a game of pushing really hard on your screen.
You forget which ones have it, which ones don't, and then end up not using it much.
That's not encouraging to developers to all jump on board.
And where's the boatload of great 3D Touch games?
It's not happening right now.
The only app I use it consistently for, is Shazam.
And I'm not really peeking and popping at pictures or emails.
And not that many other people are, unless, you work for Apple.
And the last issue, production.
Reports say yield rates for the three touchscreens are lower than normal.
They also say they're having trouble getting the tech to work properly.
On larger screen sizes like the iPad.
So why push it out just on the iPhone 6s?
Well clearly, the tech isn't ready to be on every IOS product other than a flagship iPhone.
We know Apple typically has pushed out new tech when it's ready to roll.
And clearly, it's not ready.
So where does 3D touch stand now?
The only other product in the next year that I think will have it is most likely the iPhone 7. And Apple this is a tech that I don't want to see die.
But only time will tell.
Uncertain future 3D touch has.
[SOUND] All right, a lot of Apple watch fans are curious about the next version but a trio of patent applications might show the direction Apple is taking with its watch band.
Details from the patent show modular band designs with embedded electronics, Electronic that connects through the currently unused Apple diagnostics port.
Now that port was discovered to support power and data right after the first watch released.
Future versions could support things like wireless battery charging pack, displays, GPS receivers and even different add on health sensors.
That's a whole lot of thingamabobs.
And just in case you didnt check already, Apple has released the IOS 9.3.1 update to fix the web link crashy bug.
So you can now get the update to the update of the original 9.3 update.
Now, I'm crossing my fingers that we don't have to do another immediate update for the update of the other update to the iOS 9.3 update.
And before we go since I'm having fun playing in the water While I'm on my break.
I didn't want to leave you out of it, so I'm doing a give away for three Mophie juice pack H20 pro's that are water proof and give you 70% more battery juice for your iPhone 6S plus or iPhone 6 plus.
That's right, it's an underwater charging case made of ip 68 that can last for 30 minutes straight.
1.5 meters under water, that's about five feet.
So all you have to do to win these cases is send me a tweet or email of what underwater creatures you would be if you could be one.
Any one, but you can't say the ultra-rare pink dolphin because that's mine.
Alright that's going to do for this weeks show, tweet me @briantong email me at the email@example.com and I'll announce our winners next week.
Thanks so much for watching, we'll catch you'll next time, for another byte of the apple.
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