iPhone XR: A cheaper iPhone X

Phones
We're very excited to show you one more iPhone. [BLANK_AUDIO] [MUSIC] [MUSIC] [MUSIC] All of these are protected from dust to liquids to IP67. They're designed End to end with the most incredible technology. This display is really what strikes you, though. It's an LCD display that for the first time goes edge to edge. It took advanced new engineering and technology to do pixel masking and pixel anti aliasing, and to have LEDs that fit into a smaller space than ever before. This is the most advanced LCD ever in a smartphone. It's called the Liquid Retina display. [APPLAUSE] The Liquid Retina display is 6.1 inches on the diagonal. Now let's bring Well, first, it's 1.4 million pixels, and it's 326 pixels per inch, so true retina image quality. Now let's bring that iPhone 8 Plus next to it, because it's really interesting. It is a bigger display than the iPhone 8 Plus in a smaller design. The design actually fits perfectly between the size of an A and a A plus. So we think it's going to make a lot of customers really happy. And it is an iPhone 10 experience on an LCD display. So that means you tap it to wake it up. There's no home button. You swipe up to go to the home screen for an LCD display. Swipe down to get your notifications. Swipe down to get the control center from the right corner. Now it doesn't have 3D touch, but here again, the team came up with something really smart. It is a new feature we call haptic touch. So to get to the camera from the home screen, you just press on it. You feel a haptic tap, and you're taken right to the camera. And like every iPhoneX new experience, it has FaceID, and there's a true-depth camera system, the same true-depth camera system in iPhoneXs and XsMax, so it's infrared camera, flood illuminators, proximity Sensor, ambient light sensor, dock projector, front camera, speaker, microphone. All the technology to have an incredible face ID experience. So you look at iPhone 10R to unlock it, you look at it to pay with Apple Pay

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