Why Apple's 'S' phones are the most innovative models

[MUSIC] Every time a new S model iPhone comes out, we're left wondering, is this yet another incremental upgrade from Apple? Maybe Apple's just giving people with the previous S phone something to upgrade to. But could it be that the S phones are actually the most innovative iPhones? It started six years ago with the iPhone 3gs. That was the first and last time Apple actually told us what the S actually stood for, Speed. It stands for speed. It also brought video recording, more storage, a compass, and oh yeah, voice control. Calling a friend with the voice command didn't sound innovative, but it did lay the groundwork for what would later become one of the iPhones killer features. Two years and a new iPhone design later, the 4s launched and with it came Siri, It also brought up to 64 gigs of storage, Apple's first dual core processor and a kick **** camera. Siri didn't seem like a big deal, but today, the virtual assistant is a control center for getting things done on products beyond the iPhone. Want to turn on your HomeKit compatible light bulbs? Siri can help. Or, can't figure out who's in that movie playing on your third gen Apple TV? Siri's there to help too. Next, the iPhone 5S came along and while its camera improved everything else did feel like an incremental upgrade except for one thing: touch IDs. Some manufacturers like Motorola tried it before. But this was the first time we saw user friendly fingerprint scanning on a smartphone. And it really worked. But besides unlocking your phone, it didn't do much. It was only later that we discover that touch ID would let us unlock third party apps and most importantly, it was the corner stone of Apple Pay. The iPhone 6S is here and we're left searching for clues that point to the future of the iPhone. Its camera has improved, it now shoots 4K video, and it's front-facing camera will give you the sharpest selfies ever. And there's 3D touch. Pushing in and doing what feels like an Android long press might feel gimmicky, but the potential is greater than that. Imagine different types of presses. A lighter press brings up a menu, but a deeper press could do something like take you to the home screen. Ultimately 3D touch could be the home button killer. It's safe to say that the S phones have gotten a bad wrap. And some are saying that the 6S is yet another forgettable upgrade. But looking back, the features of the s phones introduced are what make the iPhone so successful and right now, it's looking like the iPhone 6s is no exception. [MUSIC]