First look: Pebble Steel smartwatch gets a whole new look (hands-on)

Culture
Hi. I'm Scott Stein here at CES 2014 in Las Vegas. And it's all about wearable tech at the show. But one of the biggest players of wearable tech going back to last year is Pebble, makers of Pebble Smart Watch. What they have in the works now, a brand new watch, the Pebble Steel. It's here on my wrist in all its variations. There is a rush stainless steel finish also a matte black version and all of them come with a leather wristband too so the Pebble watch just gotten a lot snazzier. It's available for 249 and it ships January 28th. You can order one right now. Plus, there's a new app store that Pebble has launching. There is not been an app store before. So now there is actually going to be at the end of the month a market place where you can get new apps including larger partners like Yelp, ESPN and others. So it's transforming what you can do. Some other new applications where Pebble include a really snazzy Mercedes app that is aware of what you're doing in the car as well as providing detailed information on how your tire pressures doing all of that. Could this be a beginning of smarter, wearable apps that are more contextually aware? That's certainly the plan and the Pebble Steel looks like it's the launching of the new effort towards it. Now the screen on this is the same as before, although it's got a gorilla glass covering to it so it looks flashier and there's also speaking of flashy, RGB LED light on the bottom that glows for notifications. You wear this on your wrist in analog mode, it actually looks like a regular analog watch. It would be interesting to see how many people can spot that it's digital. At the CES, that's full of wearable tech news, the Pebble Steel is bound to be one of the largest stories at the show. I'm Scott Stein here at CES 2014 in Las Vegas.

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