Everything about Apple TV Plus you need to know (The Daily Charge, 10/28/2019)
Digital Media
We're only days away from Apple Tv Plus and the reviews are in.>> We're gonna get a deep dive her today and floor any and all our questions about Apple's new streaming service.>> Stick around.
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Welcome to the Daily Charge.
Today is Monday, October 28th, I'm Joan E Solsman.
And I'm David Katzmaier.
Here are our top stories.
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The first battle in the streaming wars is almost here.
APPLE TV+ is on the cusp of launching.
And it's really the first combatant in this parade of services that are trying to take on Netflix.
APPLE TV+ of course is APPLE [INAUDIBLE] streaming.
Today the first reviews of APPLE's high priced shows are out.
And the service is actually launching at the end of this week.
David let's quickly give people the vital stats they need to know about APPLE TV+ The price.
Five bucks a month or free if you buy a new apple with us.
A deal that you can get if you bought, purchased a new Apple gadget.
Or refurbished.
Or refurbished.
Yeah.
Since like basically beginning of September ish.
Yeah.
Since they announced the new iPhone, then you get a free year of Apple TV plus.
Yes.
Hopped.
Yeah.
Yeah.
Hey, it's free.
And why is it free?
>Well, maybe it has something to do with the fact that it has nine total titles on the service.
Yeah.
Well, and they have 5 confirmed coming after that, right.
Right.
So maybe up to 4.
14 if you squint a little bit.
Right.
So how many does Netflix have?
[LAUGH]
[LAUGH] It's more than that.
Okay.
It's safe to say.
14 every minute.
[LAUGH] Kind of.
It feels like it a little bit.
Right.
Yeah, so what do you think Kind of stack this up, you review services for us in addition to TVs, what how do you think if you can place this sort of in the spectrum of your on demand streaming options, keep the live stuff out of it kind of where do you kind of put this in?
It's below that for sure.
It's below Netflix, it's below Hulu, it's below Amazon Prime.
Yeah.
In price you mean?
Yeah, in price and in catalog-
Right.
And in desirability honestly at the beginning.
So Apple has a tough row to hoe.
They're coming into the game late, and they're launching with some show that judging from the reviews today may or may not be the killer show that everybody wants to see.
Right.
You don't have a Game of Thrones on this thing.
You don't have a House of Cards even, really, to start out with.
I don't know.
We'll see what the popularity is like but I'm not as excited about any of these shows as for example, the man DeLorean which is launching on Disney plus a little bit after that
Right and so when you say they're coming late to the game, I agree with you there, which is It kind of ironic, considering they're the first of all these like really high profile streaming services to be launching.
We've got this launching at the end of this week.
Then like basically week and a half later, Disney plus.
Yeah.
A Disney streaming services launching, that precedes the NBC Universal Service.
Which is next?
Keep coming next year and HBO max which is coming next year, but we're gonna get details about HBO max tomorrow.
Wow.
But I think you're right, the fact that what Apple is sort of behind the curve on is they don't have any track record.
No.
In making
Content and making video.
They make stuff for your phone.
They make great phones.
They make great computers.
Right.
They make, you know, that's about it.
And you look at these shows and you go, so why is Apple doing this?
I mean, you could make the argument cynically that it's kind of to sell more of those types of devices.
Right.
To say, when you get this new device, wait here's a value ad.
I can have this exclusive sort of thing.
This Apple device allows me to download it.
I can get all these extra things on this device, including these new shows now.
It's just another reason to buy an iPhone.
There's also the idea that Apple wants you just because they want all this delicious subscriptions service revenue.
They said that they wanna have less total reliance on gadgets, specifically iPhone, which has been the money maker for them for years.
Yeah.
They want to transition so they have more of the sort of Apple Music things coming in.
They got their dollars from Apple arcade and now Apple TV plus,
But it's not Apple Music because
Right
it's got nine shows
So you haven't seen.
I don't think you've seen any of them.
No, I haven't I'm going to sit in the see which.
Jason memoria that was looks pretty cool but I understand you have well.>> I haven't seen See, I haven't seen see.>> okay.
But I seen one episode I saw one episode of Dickinson.
alright.
so of the of the shows that are kind of most getting, the most attention.
They've got a smattering of like kid shows and like a Nature documentary but the thing that's getting most touching are the morning show, which is one that has Jennifer Anniston, Reese Witherspoon and Steve corral.
It's about like a TV broadcast morning show in the meteor era see which is the Jason Miller like sci fi fantasy epic.
Game of thrones ask.
From what a game of thrones as not only because Jason them all but for other reasons to.
Let me buy from mankind's, which is an alternate history of the space race where Russia made it to the moon first.
It's made by it's created by the same guy that did Battlestar Galactica, the reboot of Battlestar Galactica.
And then the fourth one, help me out, which is the fourth one that I'm missing?
Dickinson.
Dickinson.
Yeah, right.
The one that I've actually seen.
Exactly.
No, not a good sign, Charla.
You must have loved it.
Well, Dickinson, this is what I'll say about the only one that I've seen so far.
The production values are amazing.
Nice.
All these shows are super expensive.
Well, yeah, that's-
They're spending bank.>> That's one thing in it's favor.
Yeah.
And there's
Big names attached, obviously.
There's big names, really talented people involved in all these shows.
The production values are ridiculous.
But the premise of Dickenson is that, it's a period piece about the poet Emily Dickenson as a young woman.
So it's all set in the, I think she's like the 1850's, when she was like
In this age.
So in their period address, they're on sets that are true to period but they all talked and like modern date.
Wew.
By conversations.
So like.
Like twist.
The hip twist, yeah.
Right.
And so it's also sort of.
Kind of addressing the role of women in this very antiquated stage.
The role of women create pursuits in this antiquated Era,
Mm-hm.
But a very modern thinking, literally modern speaking protagonist.
Right, right.
So that also allows them to do edgy things like have girls kiss each other and Well, you know, that's what you pay your five bucks four or?
Five bucks.
Exactly.
Yeah, I mean, there's there's that little there's a little bit of, I guess me to available in the morning show as well, you know, you can they have, I guess the protagonist, the show comes on and you know, he's kind of a jerk and you know, there's a lot of female leads in the show and it goes there too.
And it's very modern, you know, from what our viewers said.
So,
There's that.
So, the reviews, they're out.
And people are talking about these shows.
But, again, there's nothing really personally that grabs me and says you know what, you have to watch this.
I think it's launching on Fridays, so I think some people will look at it over the weekend and maybe there will be some buzz Monday.
That might have been part of Apple's plan, is to get in there and people will check out their new service, you know over the weekend and see what people say.
But right now reviews are, you know they range.>> They range.>> They're a little bit tepid.>>Yeah, but I don't know.
Well we'l see what people think when they actually start seeing it.>>Yeah.>>What do you think as you know people are starting to Figure out, we've got Apple TV+ launching this week, we've got Disney+ launching next week.
We've got more uncertainty now.
We're not gonna be able to watch The Office or ton the services that we had before.
They're gonna be on services that are coming next year.
How do you advise people to start to consider the calculus of what they should be subscribing to?
It's really difficult, and one of the nice things here, we'll take a step back.
One of the nice things about all of these services, that you can Watch you want to quit, you know, there is the ability to stop this service people are doing that already with Netflix, not not so much with prime because it's hard to quit free shipping.
But, you know, there's the ability to if you don't like something, you're done and you can come back to it later if somebody starts talking about it again, that's something that, you know, again, it's pretty new to this era, but you know, I would prioritize Netflix, I think it's really hard to live without their rave shows.
That's going to be a little bit.
Easier now cuz Disney is coming along and they have all of these great kid's programming and they have the amazing back catalog that they've already shown.
They're gonna have such a tremendously gigantic catalogue for just $7 a month that I think it's gonna be, for a lot people, maybe consider not having a Netflix subscription for a little while at least And go through some of that stuff on Disney plus not just the originals like deman/gd Lauryn but all that great old stuff that's there.
So I think that's a number two a clear number two at this point.
And then Hulu is for some people central for some people it's not.
Yeah.
And those are your top three.
So
You think that of, I've seen reports too, that people have about three, maybe at the outset, five services that they can really handle subscribing to.
Unless you're a power streamer, you don't really have many more than that.
So in your three Where you think that Netflix is a given, for the majority of people.
Absolutely.
And Disney Plus is probably the next given-
Yeah.
For the majority of people, and then that third spot is gonna be kinda up in the air, depending on where your franchise loyalties lie And again, with Amazon it's a weird thing because it's not really a chore.
Right,
You know most people the Amazon stuff and it's just there.
It's just thrown in there [CROSSTALK]
Studies your talking about counting Amazon?
Because it's much more than the videos, Just the straight videos plays,
I don't think apples really in the conversation yet.
So it's a question of, are these shows gonna be good enough where you decide to plunk down your $5 or you know, maybe buy a refurbished iPod Touch for 120 bucks or whatever.
So, you know, at nobody's gonna do that to get this service.
And maybe that's part of the problem.
For the daily charge, I'm Johnny Salzman.
I'm David Katz Meyer.
Thanks for joining us.
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