Type in baby strollers in any major online retailer, and nearly 100,000 results pop up.
Where do you begin?
For starters, try Cricket's Circle, an online hub for baby product shopping and registry creation.
Parents start by taking a quiz to get personalized gear recommendations for their lifestyle.
This is not the website to comparison shop, search based on specific criteria or find deals.
But it will help narrow down your options to a manageable and well-edited list.
WeeSpring is a website that fully relies on your Facebook friends input in product recommendations.
So therefore the more friends you have that use the site, the more you'll get out of it.
See something you like, add it to your wish list, or directly through the site.
And finally, Baby Gear Lab accesses the consumer reports exclusively for baby products.
The team of reviewers put each item through its paces and provides side by side comparisons in each category.
In San Francisco, I'm Kara Tsuboi, CNet.com for CBS News.