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>> Ladies and gentlemen, please welcome...
>> Chief Executive Officer Steve Ballmer.
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[ Applause ]
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>> Steve Ballmer: So this is CES.
>> Well, thanks. It's a real honor for me to be able to deliver this opening keynote at CES this year. It's really become something of a tradition, I would say, for Microsoft to deliver this opening keynote. Bill Gates did that for the first time almost 15 years ago, and practically has done it every year since. Since this is my first time at CES, I've got to admit I've gotten a lot of advice and a lot of questions. I thought I'd share with you just a few of the messages I've gotten today. They come from quite an eclectic group. But from Bill Gates, Bill said, 'Make sure, Steve, you're at CES, not that other convention in Las Vegas.' And I don't understand the one from Jerry Yang, but he said, 'Why do you keep ignoring my friend request on Facebook?' I'm ready, though, and I'm here. At Microsoft, we're continuing to drive innovation to really make a difference in people's lives.
>> Thanks, Steve. Hi, everyone. Get ready to see the new Windows 7 beta. Let's take a look at my desktop. Does this scattered desktop look at all familiar to anybody? We know that the typical user has between five and fifteen Windows open at a time. So with Windows 7 we make it easier to move between them on the taskbar. I have two Internet Explorer Windows open right now, each with multiple tabs, and I can use Windows 7 preview to move between those sites and then I can select sites, or close sites right from here. It's quick and easy. When I want to clear the clutter, watch this. Look down in the lower right corner of the screen, I can hover my mouse over that corner and peek through my documents to the desktop. And then I can click to go there. Now I pin applications I use a lot to the taskbar. You can see I use a lot of applications, but I want the ones I use often to be right there for me. I'm going to pin Windows Media Player, now it shows up even if it's not running. And I can open it in just one click. So easy access to my favorite things saves me clicks. Taskbar is great for launching programs, but a little thing we call jump lists help you jump straight to a specific place within an application. So with my one right click I get the jump list for Windows Media Player, and it gives me recent songs I've listened to. The jump list for Word gives me recent document I've been working on, and jump list for messenger, common things that I do in Messenger. So no more hunting around for the things I was just using, or just doing. Two clicks and I'm at it again. I can't leave this stage without showing you one more thing. It's my favorite new feature in Messenger. So I'm going to chat with my husband just to tell him how things are going here in Las Vegas. And you can see that I've recorded a video user tile, which is kind of fun because it just shows my buddies a little bit more of my personality. But my husband knows that I'm a woman of many moods, so a little feature called Dynamic Display Picture helps me communicate those moods even better. I'm going to put in a happy face to show Scott that things are going well. And notice my user tile changed to match the emoticon. I'm kind of sad he's not here, so I'll give him a sad face. And I want to keep things interesting, so I'll give him a little wink. And my moods don't have to be static. So to send you guys off right, I'm going to send Scott, and all of you, a little bit of love, I'll give you kissy lips.
>> Lot's of fun, yeah.
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[ Applause ]
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>> We're going to continue in evolve with new content and new opportunities. And, in fact, this spring, we will launch something called Primetime, which is a channel on Xbox. And the idea behind Primetime is to create scheduled programming, so that you can go at a specific time, find friends, and experience live events. What I want to do now is give you an example, the first example of an event on Primetime, which will be the show 1 versus 100. This is a live game show where Xbox Live members can play online against others. So, I'm going to go over here, going to grab my headset on a demo. [Inaudible] get the headset on here.
>> Tonight, it's survival of the smartest as the mob goes head to head with the one in a winner take all competition. Let's welcome our host.
>> Thank you. Here's how 1 versus 100 works. You're now in our game show here on the Xbox Live Primetime where you can play on the big stage or play along from the crowd. You can even team up with friends and family. It's all live and every question counts. Robbie, welcome and thanks for having 1 versus 100 join you here on the big CES stage.
>> It's really a pleasure to have you here.
>> Let's see who you're playing with, or should I say against. On your team I see we have Action Jackson, Rocker Chick, and Big Bill. Now, remember, it's every man, woman and child for themselves.
>> The mob's ready, so let's play 1 versus 100.
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>> Who plays a character that ages in reverse? Was it Johnny Depp, was it Fred Thompson, was it Brad Pitt? Use your controllers to answer now. All right, Robbie and the mob have finished. Okay, let's find out who saw the film. Robbie, you did it again. How'd the mob do? Wow, only four got that wrong. This is one movie going mob. Robbie, you're on your way to winning big.
>> [Inaudible]. Thanks a lot for giving us a good review on 1 versus 100. Thanks very much. And we will be shipping this year a new product called Kodu, and I want to just spend one second explaining what Kodu is. It started as a way to help kids learn how to program. In fact, what it's turned into is a way to help them learn how to program, but also now they can create their own games. And on Xbox Live they can distribute and share those finished games with other people. And what I want to show you today is an example of a game that's been created, we'll do some modifications, and then you'll watch me try to compete and see if I can win at that game, just like I did with 1 versus 100. Please welcome Sparrow [phonetic] to the stage. She's going to take us through a tour of this. Hey, Sparrow.
>> Hello, Robbie.
>> Hi.
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[ Applause ]
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>> So...
>> So, what do you have to show us, Sparrow? This is your game environment.
>> Yeah, this is my world. I basically took a big green bowl and turned it into this, which is not a big green bowl, obviously. I also have a second player that if I do this, [inaudible] game pad for [inaudible] you move.
>> Is this my player?
>> Yes, it is.
>> Now, are you making it easier for this player or harder for this player?
>> It doesn't really matter.
>> Oh, I see, okay. Well, we'll find out.
>> Anyway, I've also got a game set up. This Kodu dude...
>> Yeah.
>> Makes rocks. You're supposed to, when you bump into the rocks, you pick them up.
>> Okay.
>> You press A to give the rocks to the houses and they give 10 points.
>> I got it.
>> The first person with 40 points wins the game.
>> Okay. So...
>> Okay.
>> Are we going to play?
>> Yeah.
>> Uh-oh, where am I?
>> You're that little blue thing.
>> I'm the other dude. I've got to find a rock.
>> I will beat you to it. Oh, come on, yeah.
>> Hey, wait, hey, wait, wait, you stole that one from me.
>> Yeah, I did.
>> Where is he? Where is the dude?
>> [Inaudible].
>> Uh-oh.
>> I've got the rock. That's one.
>> This is not looking good. My gaming reputation...
>> Two.
>> Is going down. Where is he?
>> [Inaudible].
>> Oh, wait.
>> Three.
>> Oh, wait [inaudible] come back here.
>> [Inaudible], is that a rock?
>> Oh no.
>> [Inaudible]. Oh, come on.
>> No, you're not in yet.
>> I gave it to him.
>> You gave it to him. There's another one.
>> Uh-oh.
>> I win.
>> No. Ladies and gentlemen, give it up for Sparrow. Congratulations.
>> Thanks very much.
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[ Applause]
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>> [Inaudible].
>> If anybody thinks he threw that game on purpose, that would be wrong. Despite the economy, I hope you'll all agree with me that our industry has an incredible, incredible opportunity ahead of us. I'm certainly incredible excited to be a part of this industry and our company. I know all of you are also proud to have that opportunity. I want to thank you not just for your time tonight but for all your support. I want to wish you a good night, and it's been my pleasure to be here with you today.
>> Thank you.
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