Apple's working on a holy grail to treat diabetes (Apple Byte Extra Crunchy, Ep. 80)
Apple's working on a holy grail to treat diabetes (Apple Byte Extra Crunchy, Ep. 80)
50:42

Apple's working on a holy grail to treat diabetes (Apple Byte Extra Crunchy, Ep. 80)

Culture
[MUSIC] We are live from the CBS Interactive building in San Francisco, California. The Apple Byte Extra Crunchy podcast with your host Mr. Brian Tong. And from undisclosed location in somewhere in the greater Southern California area. I am here with my man Seven Beauchamp welcome to the show everybody, this is episode 80. Apple bite extra crunchy, this again is a complimentary piece to our Apple bite video weekly show. But this is where we can dig into it, get a lot more in depth. And also tons of new stories happen from the time that we put the show together from the time just even when a day passes so that's what this is all about. Now again, for all you ladies and gentlemen that are here To be part of the show. It's all about you. Call us at 1-800-616-2638. That's how you leave your voicemail. Tell us where you are or who you are and what you want to talk about. Anything over a minute is gonna get the axe. I'm just being real, right, B? Do they tell us what they are? No I'm just kidding. Sure. I mean what's your? You know what? Who you are. What are you? I want to know your spirit animal. Right now. Spirit animal? Spirit animal. You know what your spirit animal is? You close your eyes. You take a couple deep, deep breaths. Just kinda meditate on it, and the first animal that pops up in your mind is your spirit animal. So Beachum, I'd like you to close your eyes for two seconds. And tell me what your spirit animal is. I'm a snake. [LAUGH] Clearly, I'm a snake, buddy. You know what I am? What? A dolphin. A dolphin, nice. I like the water. [LAUGH] I think of dolphins all the time. Nice, that's a pleasant thought to have. [LAUGH] I like dolphins. Three people on the [UNKNOWN] are like, sea slug. Dolphin, I'm also a dolphin. [LAUGH] Chewbacca, we've got Chewbacca in the YouTube chat. Let's just show people here are listening they're like, can you just get to the show? I love it when they say that. So the big story this week that dropped is that Apple has a secret team working on what really is considered in the medical field the holy grail for treating diabetes, this is a report From CNBC. And what makes it really interesting is that Apple has a secret group of biomedical engineers that are developing sensors that are really trying to monitor your blood sugar levels. Well what's different about this is we know, for those who may not be affected by it. There's 29 million people in the United States That are affected by diabetes. One in four people don't even know that they have diabetes. But what's going on here is that Apple is working with this small team to develop a way to not have to prick your finger in order to get your blood measured. A lot of people do this every two hours. It depends on what you have to do keep track your blood sugar levels. For young people I know its like every two hours they track which is pretty crazy, also it's inconvenient and also you don't want to get pricked all the the time. So Apple working for a way to use, what product do you think theyre trying to use, Beach? I have no, the Apple watch I would assume. You are assuming correctly. All right So, this is a non invasive way to use sensors. And again, this has never been done before, they are working on it. And the science community call it really, the holy grail. To be able to track your glucose levels. Accurately without piercing your skin. The initiative is far enough along, that Apple has been conducting feasibility trials at sites across the Bay Area. And they've hired a consultant to figure out how to get through the regulatory pathways to push this forward. Now, yeah. Guess what? This may not be medical news. At leat in the iPhone, Apple ecosystem world. Is never the sexiest news, but I've got to tell you, this would be huge for 29 million people. Yeah. Right, that's a big deal. And, also, you've got to imagine, Apple, we've seen other patents. They're not looking just at Diabetes. They're looking at other ways to measure the oxygen level of your blood, your heart rate more accurately through these sensors. So this is just kind of behind their efforts here. They also report, according to CNBC that people familiar, at least internally, links this to Steve Jobs. They say Jobs envisioned wearable devices Like smart watches, being able to be used to monitor your important vitals. Like the things I talk about, heart rate, oxygen levels, and blood glucose. And this is Apple, and Tim Cook, kind of pushing forward, I guess, kind of a legacy idea that Steve Jobs had hoped for. So again, this is tied To Steve Jobs', you know past and history and what he'd hope to do. One of the people also said that again this would involve shining a light through the skin to measure indications of glucose, has never been done accurately and they're in the testing phase. So clearly they're far long enough to have to push this out. I love this, I think this is awesome news. I think Apple is very smart to get into the healthcare industry. Everyone is talking, we need a new screen, we need a new this. [LAUGH] But they're going after money, they're going after real money, which is the healthcare market. And this can definitely benefit millions of people, including my mom, who suffers from diabetes. My dad. Your dad. Yep. And so I'm all for it, if they don't have to draw blood, which is painful and a pain in the ****. It's a pain in the **** too, right? This is amazing, yeah. The other thing that, when you look about this is, an unexpected place of innovation. This is what Apple kinda used to do in the past, right? Take an industry that is kind of Maybe become stagnant or is looking for new ideas. But this is the healthcare industry. Tim Cook has alluded to the fact that they have been trying to come up with solutions to make people's lives better. They've improved their health app to really kind of be a more visual representation that captures all of this data, using third-party apps. Third party products like blood sugar leve monitors and things of that nature, so for Apple to integrate it directly into their products, again, imagine all those people who may have never considered. It's partially business and it's also because they can and it's also to help out human beings and But there's a large majority of people that are gonna be able to just buy their product purely just so they won't get pricked in the finger. I think from a business standpoint, it's also quite smart. Yeah, I mean we talked about this maybe six months ago, where there's a possibility you're gonna walk into a hospital in the future. And they're just gonna put an Apple Watch on your arm, and that's gonna be your monitor the whole time you're in the hospital. And that seems like a future we're moving towards, instead of having all these Wires and crap connected to you and things beeping. And we'll see how this matures because Apple even on site on campus they've acquired a lot of talent in the health fields, right they're poaching talent left and right because they're trying to nail this down. In addition to that they have this whole fitness center on site where people are wearing these oxygen masks and running on treadmills. To see how accurate the actual Apple Watch is with their sensors. So it's like they're going to any medical device has to be done. Used case files over. Over and over and over and over. Totally. We're on our way to becoming cyborgs, man. I'm very excited about that. And they're planting microchips in employees in the company, aren't they? [LAUGH] Yeah, so they could get through the doors faster or something. So you can like walk into your office with the microchip in your hand, like what? [LAUGH] They were doing that in Sweden too. Some company was implanting microchips just so some people can like Unlock doors and use printers and stuff. [LAUGH] I think there was also a story about a reporter who recently basically got a chip that he could use for mobile payments, but he had it implanted into his hand. [LAUGH] So he went Don't have to use his phone. That's the height of laziness right there. [LAUGH] It is cool, it is cool. So, we'll keep our eyes on this story. I wouldnt expect us to hear anything about it in the next keynote which, the next Apple Watch. Maybe it comes int he next Apple Watch 3, but. Again, this is stuff that has to go through regulatory approval, before it even gets pushed out to market. So you've gotta be at least, still a year, two years away. I mean, it's, there's a lot of research and time that goes into getting something pushed through, through all- Yeah, Trump's removing all regulations, so maybe Apple can just get this right through. We don't need regulations anymore, so we'll see. [UNKNOWN] is this the Apple bite, or the political sale? [LAUGH] Well, we're dealing with health care, and it's, is there a crossing? They're crossing right now. I'm just messing with you, my man, I love you. Also, just because we know what the comments will be like, right? [LAUGH] Yeah. Is this the [CROSSTALK] Or is this CNN what is it, is it CN or CNN. I'm seeing change in the chat room already. There's tons, all right let's keep on talking. This is a story that was put out earlier this week about how an analyst who has information directly tied to the supply chain. That's pretty much like the two tadpoles of information you must have whenever you create a rumor story. Analyst with knowledge from supply chain blank says blank. Well this is what they throughout from, I believe, the company is called Cowen and Company. His name is Timothy Arcuri. He claims that the iPhone 8 fingerprint sensor that has been Really they're trying to integrate it into the screen. It's facing low production yields and because of that Apple may change the actual design of the iPhone. Not long ago we heard that there were about ten different designs for this future iPhone. That would be coming out yeah we can call it the iPhone 8. We can call it the iPhone X, whatever it's called. We had heard that there's a bunch of different renderings. So he's throwing out the idea, look if you recall, Samsung put that touch sensor on the back of their phone. And do you know why it was? It's because reports said they had been working for a year to try and get it under the glass on the front. And they couldn't do it. Now I don't know if Apple can do it. I'm not the one that makes these things. We criticize and we talk about what we want because yeah we want the best tech I have no knowledge of how hard it really is to get this, put this stuff together, right. For the record, before people go, you don't even know how hard this is. [LAUGH] Yeah We don't know. You're right. So guess what you are right. So according to support, they are having problems with yield rates. Meaning successful versions of this phone with a sensor working properly. That it passes apples really stringent Quality control tests to get a product that is good enough to be on a shelf, right? Yes. So, that's happening right now. Then, a follow up report showed a potential render of a version of the iPhone with the Touch ID sensor On the back, this is from Slashleaks. And this kind of, I think, honestly, this freaked people out. Because people are like no there is a fingerprint sensor on the back of my phone. I don't want that. This is purportedly again, it is most likely one of several designs. This is a screenshot from our friends in China leaked out But it appears to be from the engineering and verification testing stage, which again could show up multiple ones. But this is purportedly one of the ideas of what the next iPhone might look like. But it has the fingerprint sensor on the rear side. I don't like it, I don't like it Bryan. [LAUGH] I don't like it. I know you don't like it, but I need to quell people's anxiety right now. Pixel, my favorite Android phone hands down, it's my secondary, like, it's my work phone, I love that thing. I would say that I actually like the placement of the fingerprint sensor on the rear as long as it's not next to the freaking camera like they put it on the Galaxy. When you pick up your phone a lot of people pick it up like this and your finger kinda falls in place. I don't know many people pick up their phone like and just I don't know, do you pick up your phone like this? I bet most of you don't, I bet most of you if you close your eyes and you don't think about it I bet you your finger is like this. Let me see, yeah. [UNKNOWN]? Yeah, you're right, you're right, you're right. My fingers are on the back, but I still feel like that's gonna take a little finger gymnastics. I'm sure I will get used to it, if there is a fingerprint sensor on the back, but I still feel like it's gonna be a little bit awkward. Heading to the mat for floor exercises for finger gymnastics. [LAUGH] [INAUDIBLE]. You're like. I'm like whoa. Whoa. I'm not into it. I mean, I'm not into them putting it on the glass either. Because 9 out of 10 iPhones that I see with my friends. Maybe not 9 out of 10 but they always have cracked glass. So if we have a fingerprint on that glass, then that's gonna be even an another big problem. It remains to be seen. Because look [UNKNOWN] this is one of Apple's great debates internally. There are sometimes designs Takes priority over functionality, right? And so, okay fine. If the goal of this is to make a single sheet of glass for the iPhone, then they've gotta put it on the back. If it doesn't work on the front. They have no other place to put it. Yeah. And I think that Apple fans are gonna freak out about it first. And then they're gonna be like, you know what? It's fine, because Apple users never had a hone with a rear fingerprint sensor, they never have. And I'm gonna tell you right now, it's totally normal I just didn't like what Samsung put it up really high next to the flash. I didn't like that. Yeah. Here is the Pixel. I have a picture of the Pixel, the back of it right now. And it is kind of high towards the flash. No. No. It's not terribly high but It's not. It trusts bro, I'm just saying if it works Fine, there's a circle on the back of your phone. Get over it, cuz it's the only cover by [UNKNOWN] You know what, Brian? I got over the fact when they put the headphone jack at the bottom. I got over that. I go to the gym [UNKNOWN] phone sideways. The iTunes music apps still does not turn [UNKNOWN] music sideways I got over that. The phone's bigger, I got over that. I'm good at balancing it now in my hand instead of wrapping my hand around it, so it's another thing we're gonna have to adapt to. We're adaptable, we're humans. That's the whole thing. Apple has always wanted us to change our behaviors to use new things, like Touch I.D. Is people are like they're now finally two years later right, they're used to the idea of I can touch my phone to unlock it now. Where that wasn't the case. Right or just the home button on the iPhone 7. People didn't like that it was no longer a physical home button. I Really hated that, but guess what? Now I don't even think about it, I don't even care. I'm like, it works. You just get used to it. Honestly, it's like you have no choice. If you wanna get another phone that's not then do it. Then say fingerprint sensor on the back. I hate you Apple. Then leave. You're not gonna leave. Samsung person same thing, Android person they're not gonna leave. The table's almost pretty much set, that's all I'm saying. Someone in the chatroom May Coley says I'm all good with my SE. And I kind of wish I had an SE too. It's a smaller size it's the iPhone 5 size. Why you go iPhone SE. All right. All right, so we'll see what happens but again, one of many prototypes, don't freak out world yet. It could happen, it might happen. [LAUGH] It's totally gonna happen. It's gonna happen, just get ready for it. So there you. All right, in other stories, it's kind of sad because this is just the way that business works. I, Apple is pretty much getting in, we already know they're in the chip business. They make the processors for the iPad, the iPhone. They have the S-processor family for the Apple Watch. And the have the W1 chip, which is their first wireless headphone chip, which is awesome. And they do this T1 chip, that aids in security with the Macbook Pro that has the touchbar. Well now they're kind of squeezing out some of their partners and it really just sucks for their partners more than anything. Yeah. So two companies here, one of them is called Dialogue Semiconductor. They were responsible for basically the power management chip inside of Apple devices. So think of anything related to Functionality that requires power from all these different pieces on your phone or your iPad. That's what they were responsible for. Apple has ended that deal. They announced that, yeah, we're no longer working with Apple. It sent their stock reeling. Because Apple is looking to build their own power management chip for the iPhone. Apple is also looking to build their own GPU for the i Phone so this company called Imagination Technologies, theyre responsible for the chip that helped bring the retina. Like remember the Retina display, remember how big of a deal that was back in the day? Yes it's beautiful I still love it. The retina graphics? That is Imagination Technologies at work. Imagine technology, 70% of their business comes from Apple. Man. And they said that they will no longer be making a GPU chip for the iPhone and Apple will be moving forward, the relationship is completely done. That sucks. Should I play taps for that company? [LAUGH] Just kidding. [LAUGH] That's terrible. It's horrible right. So it's the nature of business right. If you can make it yourself, if it's cheaper, it also helps Apple because they can control the pipeline. They know when these chips are coming. They know exactly how much availability they have. They can Time things more effectively, so that they're in control. But it hurts a lot of these third party companies. Okay, what about Apple consumers? Is this going to make the phones cheaper for us? Hell no. Since Apple is developing the stuff themselves, in house? No. No, Apple wants to sell us a $1000 iPhone, OLED 5.8 inch screen, that I will most likely buy. [LAUGH] $1000, one of our calls, there was a rumor, is it gonna be $1000? I mean, look it almost is, honestly I think the max capacity iPhone 7 plus is already over a thousand bucks. My god. But you spread it out over payments. So that it doesn't feel that way, right? That's always the best way to do it. I'm only spending 30 bucks here every month. So I just want to say RIP, rest in peace for these companies. It's just the way that Apple's going. I think it helps Apple a lot. It's just sad to know that these companies that have stuck with Apple, that their business has been Pretty much almost entirely based on they're not gonna have it anymore? That's a bummer. What is survival of the fittest or is it just apple being a bully. I think it's just Apple looking out for themselves which they always do. Right remember Apple Took third party apps that we popular and basically just made versions of their own for their phones. Yeah, I mean it makes sense. Every company wants to have their own products that they're making in house. It totally makes sense. It's just a bummer for the companies that get caught up in the whole Apple. The whole Apple world, and they're like this is great, they're counting their money and then all of a sudden, what? What happened? Well you better count that money early chip, all you other chip companies that are helping them out, you better get Protect yourself. Protect yourself before you wreck yourself. Okay, Mac Pro followups, this is a story that Was sad but I thoroughly enjoyed it because it just really speaks to the state of what's happening over there at Apple. So according to OS news they shared some tidbits based on people familiar obviously with Apple about the thinking behind the Mac Pro and just trying to give us a little insight Of what was going on. Now, apparently, according to Tom Huerta from OS News, he said that the Mac Pro line was actually in limbo, before Apple's announcement. They didn't even know, themselves, what was going to happen to the machine. Apparently, This is according to this report on OS News. The negative response to the MacBook Pro with the Touch Bar which a lot of people complained was not towards Pro users. I criticized it from the start. I was like, I don't know, I'm gonna give it a chance. I didn't poop on it, but I was like, it doesn't look that hot to me. and all my friends who were Pro users were like, not it's not that hot. Pro users complained about it, but the report says it was a major factor. The negative response from the touchbar was a major factor. Apple even saw a surge of orders for older Macbook Pros, and not the new ones, when that new model was announced, okay? That's funny. So constant negativity from professional users, maybe bloggers, maybe people who have this awesome podcast called the Apple Byte Extra Crunchy, it actually led to Apple to now, hey, way to listen, to double down on Pro users so That helped push them in the decision to now make this modular, more desktop configurable, Mac Pro replacement. Now here's the thing, the idea to move ahead with that was made in recent months, and they only started development a few weeks ago. Really? This is according to the support. So the basically? A long time. That's a long time of deliberating, before they made a move then? But the fact is, the report says the development started only a few weeks ago. So this whole idea of maybe this computer coming out in late 2018? It could be 2019. It could still be really late. They had to talk to the users, and I did commend them for that, for being transparent, But my gosh, they started development a few weeks ago. That's horrible. Yeah, that's sad. And so then I connect this to, if you listen to some last week we were talking about kind of some of the new, the rumored features from this blog website called Pike's Universum. About what is expected to come into the iMac, the new iMac's for this year. So I'm gonna try and find it, but There's basically it's gonna be rocking the new Intel Xeon E3 series. It's gonna support ECC RAM. It's gonna have a non-volatile memory. PCI based flash storage drive to 2 terabytes. It's gonna support up to 64 gigs of RAM. This is going to be these new iMacs and by hearing about all those specs, yeah it also supports a higher end AMD graphics card as a custom to build order. I really think until they realize that people were turning on Apple, Apple's idea of the next pro machine was going to be this new iMac. Like, all those, they're gonna put a chip in there, that isn't even out in the market yet, based of this report. Wow. [CROSSTALK] So, that's what we're doing here at our CBS interactive. We got IMAX that's the Pro level right now. So, you know, they're probably seeing that happen across the country, and they're making a move on it. So it's just funny how you can see that they're pivoting all over the place. People pro users ended up going to the iMac. We're gonna make a buffed out pro iMac. And then all of a sudden they're like holy crap, people are so mad about the Mac Pro we're gonna make a modular Mac Pro now. That's coming, maybe in two thousand eighteen, maybe in two thousand nineteen. It just shows that, you know, the fact that they completely ignore this category, which is, was the core of their users, of their kind of really their religious fanatic users. And yeah, we know. They're selling, tens of millions of, hundreds of millions of iPhones. And tablets, and, not tablets, but that's where all their focus is. They put so much focus on the Apple watch. But it comes at a cost. And now it's like, wow, you guys really don't know what's really going on with the Mac division. So, I'm just curious to see how it comes together in about the next year and a half or two. I think that's when we'll see more of a cohesive vision, cuz they just decided on this now. When did the garbage can Mac Pro come out again, it was like 2013? Was it 2013? Yeah, 2013. It might have been even late 2012 when they announced it, I can't remember off the top of my head, but it's basically been like three and a third of three and a half years since anything was updated on the Mac Pro, the trash can. Yeah, I think I was one of those users who bought an older Mac Pro tower During the time that the garbage can one came out because I wasn't going to pay what was it like [CROSSTALK] It was $3000 base before any tweaking. Yeah I wasn't going to pay that, I got a refurbished one that works great, it's a 12 core it's super fast. So I was one of those people just realizing that right now. I'm the guy who bought the Apple G4 Cube, I don't know if people remember that, Yeah totally. That thing was freaking awesome, and I think that the new Mac Pro, the cylinder, trashcan, really compact Design and also really quiet. I think that was an homage to the G4 Cube like it feels the same where they created this device that had no expand, real expandability, was really quiet and really sexy. But just wasn't for the pro user. It's like they repeated history. So, I just think look This new iMac coming out is really what they expect to be there Pro machine. But now that they said they are going to support the Mac Pro, good. I mean, I pat them on the back, but it just shows that they are lost. Yeah. They're a little lost in that area and I hope that they get back on track but it's gonna be such a long time. I think they've turned off a lot of those Pro users. But, the good thing is they, not good thing is, look, that Windows Surface Studio machine an amazing concept. But people aren't going to flock to it just yet. You've got to wait for the second generation of that to see, okay, how they've tweaked it out. But that concept, that machine is freakin gorgeous. Gorgeous. Yeah, and when it first came out All of us here at CNET we're like whoa it's beautiful but we're all comparing it to the iMac, we're like it's a big iMac but it has this dial thing so. It's interesting. Someone in the chat room was asking Gabriel Moreno he like will I ever buy a computer again and it's with the little emojii. Some people may or may not. I mean, it seems like everyone's just going to laptops now. I don't think anyone's buying desktop computers, unless you're a pro user and have a studio or something, so. It comes down to your use case, right? It always does. And I think though, the whole Touch Bar on the Mac Pro was just We've gotta put Touch in here some way. I don't think it's that effective, I really don't. And so, there's no, even, when I touch it, there's no feedback on it. It's like pushing a window, it's like pushing an area and not feeling anything back, when we're so used to that these days, and It just doesn't have any real major benefit to me other than I can customize my bookmarks if I want to. It's like what? It's like for real? [LAUGH] I'd rather be fine with a sexy sleek design that doesn't need a touch bar. I still haven't seen one in the wild. I haven't around this office, I haven't seen anyone with one. So, I'm curious to see what it looks like [LAUGH]. So, we'll see what happens. Just in a follow up just with some more Mac Pro news. It came out a little later after our show but I did want to say at least the future Does look bright for macro users. Nvidia did announce their latest super high end graphics card. It's called the Nvidia Titan XP. I'll just give you an idea. If you had to guess what maybe their super high end video card might cost. Again this is the bad **** of all bad ****. How much do you think it would be? I just want to see this. Don't look, don't look. > $2,500 maybe. That's a lot but you're close. It's going to be pried at $1,200, but it touted as the world's most graphics card. 12GB of GDDR5X memory. It basically has enough power for 12 teraflops of processing power. It's a beast. All I'm going to say is it's a beast, but it will have support for Mac users and for future MacPro machines using the [UNKNOWN] data driver. So it actually will work with future MacPros. Honestly I don't know if someone has the most recent Mac Pro before it turned in to a trash can. If- I think I do actually, I might. I don't know if this type Pro would actually be compatible. It might actually be but it's gonna support VR experiences and things Things like that. I wonder if this thing gets super hot. It can get like, a hundred degrees or something. [LAUGH] Well, they always throw fans on. Is the water cooled or something? [UNKNOWN] cars these days, yeah. So, people in [UNKNOWN] are saying, get on that ramen diet already. [LAUGH] Get on that Ramen diet. All right, in other news. Just like kind of some little quick thingies. A new patent describes a waterproof airpods case. Okay? [LAUGH] So if you want to go surfing. Is that necessary? Well, I'm just reading the story. Okay, dude? [LAUGH] Because people want to hear about this. Steven a new kind of. What is it underwater with my headphones or my case. I don't get it. I don't get that. Well it maybe like this whether it's water proof or not this case could also be used wirelessly charge something like your iPhone or Apple watch. Underwater, wirelessly ok ok that's cool. You're such a jerk. [LAUGH] No I mean I like the fact there's a product from my friends at Kinects I just call them my friends cuz everyone's friends, it's not like they're actually my friends. But Kinect made the first. Portable Apple Watch, portable charger that charges your phone, if you plug in through USB, or just rest your watch on it. It's actually really cool, it's a portable charger. It's kind of, this is kind of what Apple's doing, but they're making it waterproof, and then compatible with multiple devices. Okay, cool. I'm down with that. I'm super down with it. I'm not gonna get too deep into it, because Just to be honest I don't think people really care when two companies sue each other back and forth. Basically a little while ago Apple originally sued Qualcomm early this year for $1 billion over patent royalties. And Comcast like no we're gonna countersue you [LAUGH]. [LAUGH] Because you're trying to leverage your power and force To make us accept less than fair value for our patents, that have shaped cellular technology through the years. They are accusing Apple of breaching their contract, not paying them, blah blah blah blah, it's two rich, rich people fighting Blah blah blah sue you sue you okay fine. You know who wins, the lawyers, the lawyers win. Of course it's like the title, you know there's that movie Aliens Versus Predators? Great movie. It's like. Alien, the tag line is, aliens versus predators, we lose. [LAUGH] It's like, they win, they win, we lose. Cuz it's like, we're screwed, right? Yeah, totally. And so that's what I think of when I see this. [LAUGH] Yeah. Apple versus Qualcomm, they win, we lose. Lawyers win, [LAUGH] Yeah, and then this kind of fun little story that I enjoyed. Apple although they are suing Qualcomm, and Qualcomm's suing them, they're like forget this, I wanna sue someone else. Apple is suing Swatch Over listen over the tick different trademark. You need to pull these photos up my man, Tick different. So Swatch released a watch and from what it looks like on some of the models it might've been only like an olympic. Version of the watch, or like a Visa version of the watch. But inside the watch face, it said tick different on certain models. And Apple claims it's a play on their 1990s Think Different ad campaign, which it totally is. Totally is, man. This is what I have to agree with Apple on. [LAUGH] Look at this. After literally just moments ago, you're like what? Hey, I can hate and love at the same time. No, yeah, that is a, that is blatant right there. Tick different? Come on! But Swatch, you know, good for Swatch. They're old school, they've been around for so long. And now they're like fighting back in their own cute way. Good, good for Swatch, you know. You're cracking me up. They weren't even trying. [LAUGH] They weren't even Trying on that one. [LAUGH] He Visa should sue them too, because look, there's a blatant Visa logo right there. [LAUGH] What is going on with that? That's hilarious. All right, should we check out some of the calls? Yes, let's do some calls. All right, we love [INAUDIBLE] again. Ladies and gentlemen, boys and girls, you know what? We haven't heard from you ladies listening to Apple White Extra Crunchy I don't even care, if your significant other forces you to listen to this show in the car we want to hear from you. Yeah. Literally, like tell us, " my gosh, your show is so horrible, my husband, my boy friend, my significant, my partner, they made me listen to this all the time. Call us at 1-800-616-2638. But we got tons of great calls, we couldn't use them all, but Yeah, I'm ready to jump in man, let's dive in. Here we go. Hi, this is Bradley from Florida, I have three really quick questions, I want three really quick answers. One, do you think we'll ever see the Magic Keyboard with a touch bar on it? Two, do you think the AirPods will ever come in different colors, and three, do you think the iPhone 8 will actually cost $1,000 because it's like you hear these rumors And you just know they're not true. The rumors thinking the 6S would be called the 6SE, whatever. So yeah, I personally don't think so, but let me know what your thoughts are on all three of those questions, thank you. Cool. Okay, let me collect my thoughts. What was the first one? Will the Apple Watch Was it? No, I forget actually. Let me listen again real quick. [LAUGH] I know my answer though. [INAUDIBLE] [LAUGH] One do you think we'll ever see the magic keyboard with- That one, no! Here's the thing, I don't think so but I wouldn't be surprised if Apple did something stupid and put it on there. You don't need a standalone magic keyboard with a touch bar, I'm sorry That thing has to be so revolutionary that it hasn't shown that it's been that great on the Macbook Pro Touch Bar. Sorry for people that think i'm hating on it. I'm just being real. If you love the Touch Bar, that's why you call our show and tell us why it's amazing. I think it does have some. Functionality for [UNKNOWN] but it's not that good. It's not that good. It's unnecessary. We haven't had any calls of anyone saying, I love the touch bar. It's so great. Well, now we're going to get them. Now we're going to get them. As for the air pods in different colors, not right now Now, but will they ever? For sure, they'll eventually be colors, different colors. But right now, if you don't even want to care about Apple, go to Colorware. They do awesome coloring on products. They do offer colored ones. And then the third one was, what was the third one? iPhone, will the iPhone cost over $1,000? One of the models already does so yes. Okay. Yes. So no yes yes is your answer? Yes. Okay next call. Hey Brian, Steve here. I love the show. You were the watch [INAUDIBLE]. [UNKNOWN] it's when the [UNKNOWN] two weeks current off [UNKNOWN] supposed to have this screen on for either 15 or 70 seconds depending on what you have it set for with 3.2. And as soon as you all [UNKNOWN] disable the [UNKNOWN] and anything else that you have going on. I use loyalty cards. And now, I have to hold my wrist in a really weird position in order to Use them. Bad apple. Bad apple. I'd like to see what weird positions are ours. Over the neck. Is it like that? [INAUDIBLE] like that. I don't know about that bug. I did not and I have not experienced it because I haven't even put OS watch 3.2 on my watch yet. [INAUDIBLE] Yeah and cuz it's mostly it's out of power most of the time so [LAUGH]. [LAUGH] My bad my bad. Okay next call. Hey Brian it's Kenny from Texas. You may remember me as the tornado guy from a few weeks ago. I'm fine thanks for asking. I have a question I'm curious to hear your answer to. As the product line for Apple has gotten more complicated, and it's grown, and become more confusing, if you were in a position to control the product line for Apple, what are some of your big ideas in terms of how you would sort of bring everything back together and streamline the products a little more. And make it easier like it used to be, are there? Products that you would eliminate or products that you would rename, I'm curious to hear what your ideas are and how you would make that happen. Love the show guys, keep up the good work, bye. Okay first thing I would get rid of the iPhone battery case that looks like doo doo. It's the most doo doo looking. Poo-poo-looking product Apple has ever put out. That battery case is horrendous, it's horrendous. Yes. So let's get rid of that, okay? But seriously, for me, although, yes, Apple is making tons of money, Apple's gonna make tons of money no matter what. I don't really necessarily care about a company that I'm supporting always making as much money as they possibly can. So in that respect, I would go back to the formula of one badass iPhone model, and then keep the one from the previous version, to make it cheaper. I know again, you're not gonna make as much money, right? You can't use older parts, make more margins on those, put out something like the iPhone SE, blah blah blah. But I'm saying, make me on flagship iPhone that everyone knows this is the one. I don't wanna be you got a 7, or a 7 Pro. You got the bokeh effect, wait you got the 5.8 inch OLED. No, make me the best damn iPhone possible. I think it just makes everyone Laser focus on a single thing, as a consumer, as people on their engineering design team. And it doesn't spread them thin, where things like, and I know they're not exactly the same team, where things like the Mac Pro and the Macbook Pros completely lose themselves. So give me one phone, Give me two iPads, just because the tabloid market isn't that popular anymore. It's not hot, yeah. Just give me the biggest, best iPad. 12.9, you know what I'm saying. [SOUND] [LAUGH] And then just the mini one, okay, do that. I think from a standpoint of the iMacs, the iMacs are fine. The Mac Pro, obviously they're addressing the working on it. But it just streamlines all that stuff. Even in the Mac Book Pro line, right now you have technically four models, a 15, 15 inch with a touch bar, a 13 inch with a touch ba,r a 13 inch with no touch bar, a MacBook Air, and then the super thin MacBook. Let's skinny that down a little too. Stocks dropping Brian. Is it really? Is it really? [LAUGH] I'm kidding, no. I don't know. Let's stream. Let's get focused, man. And iTunes, dear God. I know it's free, but holy crap. That is like the most bloated piece of soft. Yeah. On planet Earth. iTunes is definitely harder to use now than it was. In the past. It's pretty bad, so. But yeah, from a product standpoint, I just want to see the streamlined idea of, this is the best product we possibly made. Because they're so much more focused on it. But again, I know that's not how they think. I know that's not how they do things anymore. That's fine. They were still just as good before that philosophy. They're still obviously, maybe not as I don't wanna say they're not, I mean, not as innovative can be interpreted in a lot of different ways. So I don't wanna say that. I just think that they're spread too thin. They're spread too thin. Do you think they need some new people over there? Cuz we see the same dudes all the time. [LAUGH] Every keynote, we see the same dudes come on stage, do the same thing. Do they need some new people To make different stuff. Well, I think the biggest problem is, people wanna work with people they like. So you have someone quite honestly, look, Steve Jobs is there. Because he made amazing things that consumers liked, but internally you can't tell me that everyone likes Steve Jobs, it's a known thing. He wasn't the most likeable person, because He was so meticulous. Like, we benefitted from him being a **** sometimes. [LAUGH] Yeah, totally. Like, I know for a fact, the people at Apple, that whole, you know their current executive team. You know they're a lot happier. Do they miss Steve Jobs? Absolutely. Do they miss people thinking they're the best damn company in the planet earth? that innovates all the time, yes. But they probably don't get miss getting through that F out. Totally. [LAUGH] 30 stairs, freaking cold, like just destroy, like just destroy the person by estate. I'm sure they don't miss that. And so I honestly think they're probably having more fun but us, as consumers, we're just Getting weaker products. True, true, well said, well said. You can have an idea guy come in, but if he doesn't fit the culture, this happens in work, right. We know our work place. Yeah. If it's someone that is that disruptive of the culture and DNA of a company, it typically doesn't work unless They're so loved by outside forces that you just have to keep them. True. Sounds like me. [LAUGH] I'm just kidding. I'm just messing around. And I'm not saying I'm Steve Jobs, I'm just messing around. You're the Steve Jobs of CNET. God, please don't say that. Never say that again. I don't want that to get there. That was a joke. Wait [UNKNOWN] you said you had ideas too, what would you do? I don't know a lot of what you said like just focus on one iPhone maybe bring back some classic things that we miss, like bring back iPod Classic I'm sure that probably no one would buy it but it'd be fun. I would fix iTunes, I would fix. Final cut I would fix a lot of stuff that we all used to use all the time and we just stopped using it altogether. Yeah. Just a lot of small things. And I would make the watch work independently from the phone and stuff people want. The Apple Pen, I'd probably call it Or Apple Pencil, is that what it is? [LAUGH] Yeah, yeah, yeah, yeah. I don't know what I would do with that. I don't even know if I would have even made that, to be honest. But who knows? I don't know, it's hard to say. It is. It is, but Mike That's why we don't, that's why we get to talk about these companies. We don't work for them. [LAUGH] Yeah, we just get to talk about them. Yeah, we get paid to talk about them. I mean seriously we feel so lucky, this, I'm not even kidding, we're so lucky. All right, next call. Do we have another call. I think. Are we done? Yeah we do, we do, we do, I'm sorry. How many more? You know what, lets just. Hey Brian, hey Beach this is Dylan. We got two left. You want to do it? Well, this show's freaking, how long we've been going on for 50 minutes already. I think we're okay. We're okay. Okay, fine fine. All right. Let's do it. More content. All right. Hey Brian. Hey Pete. This is Dylan and I'm from Los Angeles. And I have a quick question about how you guys feeling about iOS 11, and just the Apple system apps that come with the OS. I'm talking stocks, notes, reminders, how do you feel about all that? I'm a previously from a Android user, and loving their, all the Google apps for a long time. And when I moved to iPhone, I'm on the 6s. I found myself loving all the Google apps on there. I have the Google app on my dock, I have [UNKNOWN] to do voice searches cuz Siri is terrible. I've been loving all of my Google apps that's pretty much taken over my entire first page of apps. So I'm just curious to get your thoughts on what you think about Google's apps versus Microsoft etc and Apple's going forward to iOS. Thank you. [BLANK_AUDIO] No, I think that like look, again it's an ecosystem thing. Thank goodness that Google offers their apps on the iPhone, because the voice search I love. He's just a little low key throw down, Siri sucks, I use Google's voice search. But you know I don't. There is a lot of apple apps that I totally got rid of. Like what is it game center? It's gone. I instantly removed that. Once were able to get rid of stuff like that. You know I don't care. To me the fact it sounds pathetic. But the fact that Apple allows us to remove them, the ones we want that don't want just maybe feel better about myself. [LAUGH] Totally. It made me feel like I was in a total bend over for Apple like wow, why I got 30 apps? So you guys are forcing me to have on my phone. But they're all right, I don't know if you want to say they're amazing or not. It's a good thing Google Put them on there, so that they could keep people in their ecosystem that want to be on iPhones. Cuz let's be real, people are still gonna use iPhones. Yeah, I'm looking at my phone. I've got three Google apps on the front page. [SOUND] Something just fall down? Are you okay? Yeah, no problem, Matt. You're Your light fell down. [LAUGH]. It's okay. Now you're in the dark. We're cool, bro. Yes, so I have a few Google apps on my front page and I love Google. I use Google all the time. I have Amazon apps on my front page. I would actually argue I have more third party apps than I have iPhone apps on my front page of my phone, so you know it's good. I love it. That's good, okay. Next call, I'm gonna, wait, do we have one more call? This is it, yeah, last one. Okay. Hey guys, it's Randy from San Diego again to piggyback off of what you said about the Mac Pro coming out 2018. I think it's way too late. Of a timeline, but I get it. I think that they were so focused on iPads and tablets being the future and they missed the mark. But they were hoping that that would pick up. I believe the only way that an iPad can be Quote unquote the future is if they're not gonna make a MacOS hybrid for the tablet, the 7.4 iPad, that they need to give us pro applications. Not extensions to the MacOS apps but pro applications. Such as Final Cut, such as Logic [INAUDIBLE], such as all those other pro applications. The only reason why I have an iMac now is because of those pro applications. And then I use 9.7 inch iPad Pro for pretty much anything else when I'm messing around the house. So that's my thoughts. Love the show. Take care. Was he- This guy's right on the money, I love that call. Yeah, yeah, yeah, but was he saying pro applications on a iPad, or on a pro machine? Yes, so he's saying give us pro versions on here that we can use that make us want to us these devices. He's absolutely right, right, that was one of the things that when the first iPad pro dropped We talked about well what apps are they gonna have on here? Sure, you've got some great drawing apps, but really beyond that. I was always trying to look at how could I use my iPad Pro, legitimately, to record podcasts on the go? There's this USB adapter you can buy, plug in this mic into it, but could I really legitimately use the iPad Pro for that? And you kind of can. And again the problem with it is that, if everyone bought an iPad Pro, developers would be making tons of apps for them. But They're not, right? That's also the problem. People aren't even buying enough of the iPads to be like, yeah. We're going to put out a full legit version of Final Cut, or not. Again, I don't expect it to be full legit. But something that's really equivalent or capable enough. Yeah, but when he's talking about that. My first thought goes to storage on an iPad. If you're gonna be doing pro HD video, you're not gonna have enough storage. How are you going to have an external hard drive for music? How are you gonna have all that storage, and be able to, it's just. It comes down to a storage problem for me, so I don't know how it'd be possible, but they need to make a one-terabyte drive on an iPad, or something. It'll eventually happen. I think It'll eventually happen, but this whole idea of Apple trying to push people to be like, an iPad is like your new computer. It's just not happening. Yeah. There are little tweet TV ads, they reach a lot for me. I'm like Yeah, for one person, but people aren't really doing that one. You can tell people to use a product a certain way, but if they aren't using it it's not happening. True, yes. So there you go. That's it, Brian, we're done, man. [SOUND], I'm glad my carpet didn't set on fire, I'm still here. [LAUGH] I'm still here, the light is down on the ground so it's good to go. Is it still on? Yeah, it is on. [LAUGH] I'm gonna unplug it shortly. The show's almost over. The show must go on Beach, the show must go on. All right everybody, thanks so much for listening, and hanging out with us. Again this is the Appelite Extra Crunchy. Call us leave us your name, number, message, not your number. Leave us your name, I always say that. Just tell us Actually leave their number, just so they know. It does. So don't try to like F with us because your number is on my e-mail when I get to your phone call. We should prank call. We could prank call some people who F with us on the next show that would be fun. Then they would just do the same to us. [LAUGH] They just leave negative comments. I don't want to do that. Don't want to start a war. No. So call us 1-800-616 2638 to be a part of our show. We appreciate it so much. That's gonna do up for this week. Bee tell everyone good bye. Good bye, everyone. Thanks for watching. We will see you next week. Peace out. Peace, peace. [MUSIC]

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