Apple wants you to cut the cord.
The headphone cord, that is.
With iPhone 7 and 7 Plus, we're moving to connecting them over lightning.
The iPhone 7 weren't to have a headphone socket.
Instead, it supports wireless ear buds or headsets like Apple's new EarPods.
They've also an adapter provided to connect corded headphones.
Our smartphones are packed with technologies and we all want more.
And it's all fighting for space within that same enclosure.
Apple added water resistance to the iPhone 7 as well as two rear cameras.
On the 7 Plus.
The lenses give two times optical zoom and can also simulate the shallow depths of field effect found on digital SLR cameras.
It automatically jumps to using telephoto lens and automatically you see
The depth effect.
You are seeing that blur in the background it is being generated in real time as you are looking on your screen.
The Apple Watch Series 2 looks similar to the previous version but it's now resistant to depths of up to 50 meters and has a built-in GPS.
It is faster, it is brighter, it is water resistant so you can swim with it, it's got built-in GPS and it's got all of the power
Of watchOS 3.
iPhone sales have plateaued in recent quarters, with many wondering how Apple can reverse the trend.
Apple's iPhone event is vital for the company.
More than two-thirds of their sales come from this device.
So they've really gotta have a device that gets people to upgrade and gets people going to the stores.
The new iPhone comes at an opportune time for the tech giant.
Rival manufacturer Samsung issued a global recall for the Galaxy Note 7 after a battery flaw caused some phones to catch fire.
The iPhone 7 and Watch Series 2 will go on sale on September 16th.
In San Fransisco, Lexi Savvides, C/net.com for CBS news.