Apple: We're completely rethinking the Mac Pro for 2018
What's up, Brian Tong here and welcome to the Apple Byte for everything good and bad inside the world of Apple.
Would you believe we have a story about new Apple products coming in 2018?
But this is not a rumor, it's coming directly from Apple.
Now Apple's going to give the Mac Pro a major makeover.
And yes, it is coming in 2018.
Now realizing Apple Pro users have been fed up with the Mac Pro and the lack of updates with [UNKNOWN] for over three years Apple opened up for the first time to a small group or tech journalists.
In an openness and honestly a little bit of desperation we have never seen by the company in the history of Apple Phil Schiller admitted, we're in the process of completely rethinking the Mac Pro.
Craig In retrospect it didn't suit some of the people we wanted to reach.
And we found ourselves a bit boxed in by a circular shape.
The new Mac Pro will be an all new modular design, unlike the current Mac Pro, where upgrades were external via Thunderbolt.
Now professionals will be able to configure the new one the way they want it.
And Apple will also be doing a Pro display specifically for this new Mac Pro.
It will not be an LG display, it will be an Apple Pro display.
Now, Apple declined to comment how far along they are on this process, but they made sure to say you won't see any of these products this year.
Now, could you imagine if they stayed silent for another year plus like They normally do, people would be burning Mac on the street, just like they did to their LeBron jerseys.
Okay, maybe not and where are those people now?
Look at this.
There's his pose.
Now Phil Schiller said this, we made something bold that we thought would be great for the majority of our Mac Pro users.
What we discovered was that it was great for some and not others.
Enough so that we need to take another path.
One of the good things, hopefully with Apple through the years has been a willingness to say when something isn't quite what we wanted it to be, didn't live up to expectations, to not be afraid to admit it and look for the next answer.
This is transparency that we have never seen before.
And yes, they took a chance.
They really did **** up on the Mac Pro.
But at least, they're getting their message clear to Pro users.
We still care about the Mac.
We're just gonna have to wait until 2018.
But at least they're doing something.
And for that right now, a humbled Apple, A good Apple.
All right, now if you can't wait and for some reason you still need a Mac Pro right now, they made some updates to the entry level Mac Pro for $2,999.
Will now come with a 6-Core Intel Xeon Processor, instead of four, and upgraded dual AMD Firepro D500 GPUs.
Now the high end $3,999 model with bring eight cores And go from dual D500 to D700 GPU's, but there's still a lot of other nuggets that came out from Apple's pow-wow.
Now Apple confirmed to Tech Crunch that they are working on new iMac models that they expect to launch later this year, including some new configurations designed specifically for pro users who are already fans of the all in one design.
Now after the Mac Pro came out they found a lot of pros were actually shifting to the iMac But do not expect touchscreen Macs.
When Mashable asked if Apple might consider a touchscreen one, Schiller clearly said, no.
He added for Pro customers, when talking to them about the things they're more interested in, this doesn't even register.
Now also during the conversation, Apple confirmed to website Axios that there are no plans for Macs to be solely based on ARM chips after many rumors have claimed Apple might take their mobile chip platform to the next Level.
And what about the Mac MIni.
So many of you have asked about that as well.
During Fireball Reports Shiller said, "On that I'll say the Mac Mini is an important product in our lineup and we're bringing it up because it's more of a mix of consumer with some pro use.
The Mac Mini remains a product in our lineup but Nothing more to say about it today.
I am sorry Mac Mini lovers.
I know how you feel right now.
[SOUND] So lot's of juicy news around the Mac Pro this week.
Actual real news, not rumors, not fake news Real stories.
But let's get to a couple of those rumor stories you love so much.
According to DigiTimes the third generation Apple watch is scheduled to be released in the second half of 2017 with battery life and performance improvement.
LTE has been a long rumored feature, few details are really known and no parts from the supply chain have even leaked out.
Which would indicate we aren't really that close or the design won't change that signficantly.
But, what would be an Apple by show without the obligatory iPhone story of the week.
Were use to see new iPhone releases in September, but according to the Economic Daily News, suppliers are having technical issues in the production of upcoming iPhone.
Due to differences in the [UNKNOWN] display lamination process, and integrating the new 3D sensing front camera system.
That could delay the rumored high-end 5.8 inch [UNKNOWN] iPhone sometime in October, and even November.
All right, that's gonna do it for this week.
You can email us at email@example.com, or tweet me at @BRIANTONG.
Thanks for watching, we'll catch y'all next time, for another bite of the apple.
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