Apple reveals iPhone 12 Pro and Pro Max
Apple reveals iPhone 12 Pro and Pro Max
10:05

Apple reveals iPhone 12 Pro and Pro Max

Phones
[BLANK_AUDIO] This is iPhone 12 Pro. I'd like to hand it over to jaws to tell you all about it. [BLANK_AUDIO] iPhone 12 Pro is designed for our users want the absolute most from their iPhone. It takes our new design even further with premium materials. This includes a durable and beautiful surgical grade stainless steel band and precision milled back glass. They come in for new finishes including an elegant silver A rich deep graphite, a stunning gold and an all new Pacific blue. They're engineered with an advanced PVD process that provides a spectacular luster. And our new gold uses a high power magnetron coating process that gives the stainless steel AC Stunning bright gold finish. The Pro models also feature are incredibly durable ceramic shield. And these models have best in class water and dust resistance with an IP 68 rating. So they can withstand submersion and up to six meters for 30 minutes. The Pro design is complemented Beautifully with our new magsafe accessories which provide easy and secure attachment and high power charging, iPhone 12 Pro features our industry-leading super retina xdr displays. We were able to go from today's 5.8 inch to a much larger 6.1 inch display And iPhone 12 Pro max increases from today's 6.5 inch to a more expansive 6.7. inch display. We were able to grow these displays but keep the form factors, nearly identical position. So for people who want our biggest displays, this is the largest display ever in an iPhone. With our highest resolution, featuring nearly 3.5 million pixels. HDR video comes to life, high resolution HDR movies and TV shows that you stream over 5G will look amazing. Our pro models are packed with pro level performance bar competition is scrambling to catch up with our chips from last year. We remain generations ahead. And our advantages go beyond the CPU and GPU together with our image signal processor or ISP. Hey, they enabled powerful computational photography for camera experiences that simply are not possible with traditional cameras. For example, deep fusion uses machine learning on the neural engine for pixel by pixel processing of photos with unprecedented detail texture. And minimal noise to accomplish this deep fusion uses all the compute engines Of t our camera sensor captures multiple well images and processes them through the ISP. Its P. The CPU computes the alignment of the frames, GPU preprocess the images before running them through the neural engine. And then there's additional post-processing done in the GPU with a 14 bionic. We are able to bring deep fusion to all four cameras of iPhone 12 pro including the front facing true depth camera. We combine State-of-the-art camera Hardware with this amazing compute power to create a pro camera system that is unlike any other device. iPhone 12 Pro features are amazing ultra wide camera with 120 degree field of view. And our new wide camera with faster f 1.6 aperture and seven element lens that lets in 27% more light. iPhone 12 Pro also features a 52 millimeter telephoto camera for stunning portraits. So iPhone 12 Pro delivers high quality optical images at three different focal lengths With four x optical zoom range, the larger size of the iPhone 12 Pro max provided us with an opportunity to do even more with our pro camera system. And here's Andrew to tell you all about it. In iPhone 12 Pro Max, we've been able to create our best camera ever. We have a brand new telephoto camera with a 65 millimeter focal length. Moving from a 52 millimeter focal length to a 65 millimeter allows for longer framing. And the classic portrait style with the new telephoto, you can now optically zoom in two and a half times for even closer shots or tighter crops, which means improving to a five X optical zoom range from the ultra wide 13 millimeter to the telephoto 65 millimeter. iPhone 12 Pro max features an all new massive wide camera with an f 1.6 aperture, a new sensor and a new system for optical image stabilization or iOS. Let me first tell you about the new sensor It's 47% larger with 1.7 micronpixels, our largest yet. Larger pixels plus a faster aperture gives iPhone 12 Pro Max, an incredible 87% improvement in low light which is a biggest leap in light gathering capability. On top of that, we developed a completely new system for Optical image stabillization that adopts a high-end DSLR approach called censorship censorship apply stabilization to the sensor instead of the heavier lens to precisely control Motion in X & Y while maintaining sharpness this cancels both low and high frequency disturbances like hand movement or migrations in a car In addition, the OIS on all our wide cameras this year can now make 5,000 micro adjustments per second, which is five times more than last year. Along with motion processing advancements, we get stabilized exposure times of up to two seconds in low light for handheld shots. Equal to a full [UNKNOWN] increase in light gathering. This censorship system is unique to Apple, and helps people capture everyday situations with extraordinary images, and it delivers steady video with a truly cinematic feel. Now, let's talk about pro video. Year after year iPhone provides the highest quality video on a smartphone, causes iPhone to shoot TV shows, news reports and even movies. This has never been more important as our homes have become our studios. In fact for many TV Productions from American Idol to Mythic West, the show has been able to go on Because of iPhone this year, we're taking Provideo further much further for the first time we're bringing ACR video recording to iPhone. You can now record intent a bit high dynamic range. This means we can capture over 700 million colors. That's 60 times more colors than before. While you capture the live preview of your Asian content on the super rectna str display. And we also gonna do something that no other device in the world can do. iPhone 12 pro is the first camera to record in Dolby vision HDR. To accomplish this, every single frame attended video runs through ISP Generating a histogram, allowing iPhone to grade each frame in Dolby vision live while you're recording. And we can do this at four K resolution and 60 frames per second. This is enabled by our Apple custom sensor and the incredible power of the eight 14, which does the intense processing of these image algorithms. In real time, prior to today you needed a pro studio lab and special equipment to edit your original Dolby Vision footage and then re encode your files. iPhone 12 Pro would be the first device to edit and Dolby Vision right from the Photos app. You can even apply filters. iPhone will regenerate the Dolby Vision tuning On the fly. We push the industry with depth technology over the years. And today we continue that innovation with a LIDAR scanner. LIDAR stands for light detection and ranging, and it measures how long it takes light to reach an object and reflect back. We've adopted this technology for iPhone and with the machine learning and depth frameworks of IOS 14. iPhone understands the world around you and builds a precise depth map of the scene. It enables object and room scanning, photo and video effects and precise placement of AR Objects. LADAR makes iPhone 12 Pro a powerful device for delivering instant AR and unlocking endless opportunities and apps. A LADAR scanner also takes our pro camera system to a whole new level. With LADAR is ability to see in the dark. We use it for autofocus and low light scene. Improving accuracy to focus and reducing capture time. Instead of hunting for focus, the LIDAR scanner can identify the subject, focus and capture right away. This works in photos and videos. In fact, with LIDAR we can improve focus time and low. [MUSIC] Scenes by up to six times, so your subject is clearly in focus without missing the moment. Lighter also improves depth in low light for night mode, enabling stunning night mode portrait shots like this one. Look at the incredible detail in the face, the realistic color throughout the scene. And the blooming [UNKNOWN] and the lights in the background. Even with all these incredible pro technologies, we are keeping the price the same as today, with iPhone 12 Pro starting at 999 and we're doubling the starting capacity to 128 gigabytes. And iPhone 12 Pro Max, with our best cameras ever at 1099. So this is our new iPhone lineup. Starting with iPhone SE at just 399, and iPhone 11 is now just 599.

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