So now we have all the technologies we need for the next generation of Mac and it's time to introduce the first Mac with M1.
A product where the power efficiency of M1 changes everything.
Here it is.
This is the new MacBook Air with M1.
The day the first MacBook Air was pulled out of that Manila envelope, it defined the category of thin and light notebooks and our users have been loving it ever since.
Now with the ground breaking efficiency of M1, the new MacBook Air will completely redefine what a thin and light notebook can do to tell you all about it.
Here's Laura.
MacBook Air is the most popular Mac.
In fact, it's the world's best selling 13 inch notebook.
Users love it.
Stunning retina display.
Great everyday performance.
An incredible portability all in a sleek wedge shape design these days users are working more from home learning remotely.
And using the air to stay connected, making performance and battery life extremely important.
And we're thrilled that M1 our first chip for the Mac enables MacBook Air to do things that were previously impossible on such a thin and light notebook.
With eight incredibly powerful cores, the CPU source to a whole new level of performance, that's up to 3 12/ times faster than the previous generation.
So if you're editing family photos or exporting a video for the web with I movie The new air blazes right through it.
Or if you're working in light room, you can manage huge RA libraries that unheard of speeds.
Turning your air into a mobile photo studio and with the world's fastest integrated graphics that feature up to 8 cores, Air delivers.
Up to five times faster graphics performance.
That's the biggest leap ever for MacBook Air.
So when it comes to gaming, you can play immersive graphically intensive titled it significantly higher frame rates and for the first time you can edit multiple streams of full quality 4K Prores video without dropping Aframe-.
That's mind blowing for such a thin and light notebook, and when you compare MacBook Air to the best selling Windows laptop in its class, the new error is up to three times faster.
And what's even more amazing is that with M1, MacBook Air is faster than 98% of PC laptops sold in the last year.
Now let's talk about that neural Engin.
With 16 cores, machine learning workloads are up to an astonishing 9 times faster than the previous air.
So apps like Final Cut Pro that use ammo based features such as smart conform to intelligently frame a clip can do so in a fraction of the time, and even storage gets a performance boost with SS DS that are up to two times faster things to the M1 storage controller in latest flash technology, but ask like previewing massive high res images.
Or importing large files are super quick.
But also remarkable is that with the industry leading efficiency of the M1 ship combined with the power management and Mac OS Big Sur, the new air delivers all this performance without a fan.
So no matter how intense the task, MacBook Air is completely silent and that same incredible efficiency also delivers extraordinary battery life with up to 15 hours of wireless web browsing and up to an amazing 18 hours of video playback that six hours longer than before.
And when your video conferencing, which can rapidly drain the battery, you can go up to twice as long on a single charge.
This is the longest battery life ever in a Mac, book Air and as users connect with friends, family and coworkers remotely, we know camera image quality matters even more, so we're excited that with M1, Apple's latest image signal processor comes to the Mac.
This ISP delivers better noise reduction, an greater dynamic range for sharper image is an more detail in shadows and highlights, as well as improved auto white balance combined with Emil enhanced face detection.
So you look more natural on your FaceTime calls.
In fact, everything looks stunning on the 13 inch Retina display, which now supports P3 wide color.
For even more vibrant true to life images.
And with the Secure Enclave at M1 combined with Big Sur, Air delivers.
Best in class security with features like Touch ID, which make it easy to unlock your Mac and make secure online purchases using Apple Pay with just the touch of your finger.
And finally all these powerful features with a completely new level of performance are delivered in a sleek wedge shape.
Design with M1 and Big Sur, We've taken the MacBook Air and transformed it into something far beyond any other thin and light notebook.
And even with this gigantic increase in performance along with its new features.
Pierre still starts it just 999 and for education it starts at just 899, delivering way more value than ever before.
So that's the new MacBook Air with M1.
It has jaw dropping performance 3 12/ times faster CPU five times faster GPU all in a silent fanless design.
It also has a more vibrant retina display, improved camera quality, an incredible battery, life up to 18 hours, the longest ever in a Mac book air.
