This is the best iPhone we have ever made.
The design.
It starts with this new finish, we call Jet Black.
The new, integrated antennas are built so subtly you can barely see them at all, anymore.
There's a second new black.
We call it simply, black.
Well the new iPhone 7 also looks beautiful in gold And in silver.
And of course, rose gold.
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Number two, something we use hundreds of times a day, the home button.
And we've completely redesigned it to make it more responsive, more reliable, and even customizable.
It's now Force sensitive, solid state and it's amazing because it can be programmed by third party applications.
And the applications that have started to work on iPhone 7 taking advantage of the optic edge and are creating new feelings and experiences that could not have been created before in a smartphone.
Number 3 The new enclosure in iPhone 7 and iPhone 7+ are water and dust resistant.
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Number four.
Let's talk about the camera.
Everything about it is entirely new.
There's an optical image stabilizer in all iPhones, 7 and 7+.
Helps steady from shaking hands.
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There's a wider, f1.8 aperture lens that lets 50% more light onto the sensor.
There's a new six-element lens, so you can get a sharp image edge to edge with that 1.8 aperture.
And there's an all new 12 megapixel sensor.
It has large pixels.
It's 60% faster and 30% more energy efficient.
Even the flash is all new.
Our two-toned flash.
And here's an example of Of low light photography.
So much improved, it's really great.
The developers are really excited that in iOS 10, you can now capture RAW DNG files directly from the camera's sensor and do even more complex editing.
We also have the best camera we've ever had on the front side as well.
There's a new seven megapixel FaceTime HD camera for those selfies.
And those face time calls are made.
This is up to 5 mega pixels.
The sensor includes new pixel technology that we reduced in the back saw, like deep trench isolation.
Remember what that is, it helps us get sharper images as the pixels get closer together.
It also captures wide color images, throughout the system we're providing wide color.
And does auto image stabilization.
So this shot that you see here on the screen, that was taken from the front side camera.
Unedited, exactly as it can take a beautiful selfie.
