The first one we call eco frames.
[BLANK_AUDIO]
And this is them.
Eco frames allow you to get done more around you and be more present in the everyday They look just like regular prescription glasses.
In fact, the fact that I'm still talking to you says they are prescription glasses, they have my lenses in them and they're incredibly comfortable.
They are only 31 grams, you barely know that you have them.
And we intentionally not put a display in them.
We not put a camera in them.
We want you to focus on your every day.
And Alexa should be here to augment that through the day.
And it turns out that as you're driving to work or you're walking through the walking through Seattle, it's a delightful way to get to the Alexa experience and built into this is very discreet directional microphones.
That allow me to hear the hear what's going on, but not the world around me.
Team has great ideas on how customers are gonna use this and they've packed a bunch of invention into eco frames, and they shot a quick video, let me give you an example of how this looks.
Introducing eco frames.
I glasses to let you take Alexa with you, Alexa.
Good morning.
Good morning.
Your next event is coffee with Rebecca at 9am echo frames direct sounds straight to your ears so you can discreetly hear Alexa and with no cameras or displays you're free to see the world around you They work with your phone and are controlled by your voice helping you get things done without getting in your way.
Liza all Jamie.
Got the raspberries?
They're on the way.
Perfect.
Echo frames are designed around your privacy.
You can turn off the microphone anytime.
Never miss what's important With VIP filter, you choose the notifications Alexa reads to you and which ones stay in your phone.
Message from Ethan, spread for more.
Change of plans, we head the trailhead in 20 minutes.
Alexa can even help you capture a moment of inspiration.
Alexa, remind me to try a faster tempo when I get to work.
Okay, I'll remind you at work.
Alexa, turn on the patio light.
Surprise!
[LAUGH]
[APPLAUSE]
Echo Frames and Alexa keep you in the moment so you never miss it.
[MUSIC]
I'm super proud of what the team was able to invent there.
I think you'll all get a chance to try these a little bit later and see what you think.
