Ready, aim, fire.
This is the new Amazon Fire TV, an updated version of the box that connects your television to the world of online entertainment.
The Fire TV is a sleek black box that sits unintrusively next to your tele and opens the big screen to online services like Amazon Prime, Netflix, and your local catch up and on demand players.
You can search through movies, TV, and music services with the remote.
Or you can talk to the box to search for things to watch.
It supports eye-popping highly detailed 4K video although as yet there aren't a huge number of TV shows or movies available at such high resolution.
With 8 gig of storage and the memory card slot to add another 128 gig, there's plenty or room to store films and tv shows to watch for later.
Cool features include a way of finding out about a movie or tv show you are watching.
If you ever find yourself asking Use that actor or what's that song you can just ask the Fire tv and it'll tell you.
The new Amazon Fire TV is out in October and cost $99.99 in the US or 79 pounds 99 in the UK.
For more information check out our free view and [UNKNOWN] photos at Cnet.com.