Pixel 5 unveiled: Google officially joins the 5G game with new flagship phone
The search giant announces its new premium phone and all the specs, from cameras to colors.
Richard NievaFormer senior reporter
Richard Nieva was a senior reporter for CNET News, focusing on Google and Yahoo. He previously worked for PandoDaily and Fortune Magazine, and his writing has appeared in The New York Times, on CNNMoney.com and on CJR.org.
The Pixel 4A 5G is a new version of the
, the midtier phone Google announced last month, which can connect to 5G networks, too. The Pixel 4A 5G costs $499 (£499, AU$799), or $150 more than the non-5G version. Google showed off the new phones during a virtual event, when it also unveiled a new Chromecast streaming device and a Nest Audio smart speaker. The company usually introduces its new gadget offerings every fall during a launch in New York City, but took the event online due to the coronavirus pandemic.
Google previously teased the Pixel 5, as well as the 5G-compatible version of the midtier 4A, last month. But the company on Wednesday unveiled the rest of the details of its flagship Pixel 5. They include a 6-inch display that stretches across the front of the device, with an 8-megapixel hole punch camera at the top left corner. On the back the Pixel has a new ultrawide angle camera with a 16-megapixel sensor, a standard camera with a 12.2-megapixel sensor and a fingerprint sensor. The device is waterproof, has a Qualcomm Snapdragon 765G processor and 128GB of storage.
New features include "Hold for Me," which will prompt someone when a business is ready to take their call so they don't have to wait and listen to hold music. A tool called Night Sight is now available for portrait mode, for taking better pictures in low light. The phone comes in two colors -- "Just Black" and "Sorta Sage" -- and ships in October.
Watch this: Google unveils Pixel 5 and Pixel 4A 5G
Selling devices is crucial for Google because the company knows that people don't only search for stuff on
anymore. They're telling their smart speakers to play curated playlists, using their phones to order takeout from their favorite restaurants, or creating jogging routes with mapping apps.
The more Google knows about people and their interests, the more valuable its ads become to marketers who pay the company to target potential buyers based on their likes, dislikes, age, interests and location. The company's massive digital advertising operation, which has been under investigation by antitrust regulators, generates the vast majority of Google's $160 billion in annual sales.
Google's Pixel 5 faces serious pressure as the search giant continues to struggle in the premium phone business. When it comes to smartphone software, Google's Android, the world's most widely used mobile operating system, powers almost nine out of every 10 smartphones shipped globally. But the company hasn't been able to gain traction with its own branded phones, and Pixel sales have been lackluster for years. Google executives have blamed the slump on fierce competition in a premium phone market dominated by Apple and Samsung.
The challenge of selling its high-end phones led Google to create its midtier line last year. The
helped to lift Google's smartphone business but was discontinued in July. The Pixel 4A will face stiff competition from budget phones from Apple and Samsung -- the iPhone SE and the
-- both going for around $400.