While Apple on Tuesday trumpeted its newest iPhones, some of its older models will still be available for sale and at lower prices.
The company said the iPhone XR, the cheapest version of last year's lineup at $750, will now be available starting at $600.
The iPhone 8, which came out two years ago, will sell starting at $450. The larger 8 Plus will also remain and cost $550. Their prices were also cut by $150 each.
These older devices will help make up the bottom tier of Apple's phone lineup, now led by the new $700 iPhone 11, $1,000 iPhone 11 Pro and $1,100 iPhone 11 Pro Max, which were all unveiled at a splashy Apple press event at the company's headquarters Tuesday.
Meanwhile, the Apple removed from its phone lineup on its website the three-year-old iPhone 7 and last year's iPhone XS and XS Max, which offer a very similar design and features as the new iPhone 11 Pro and Pro Max.
Although Apple works hard to convince its customers to buy its newest -- and most expensive -- phones, it's often used these older versions to broaden its pricing to bring in buyers who can't or don't want to shell out $1,000 for a phone.
With the iPhone business, its biggest moneymaker, showing signs of weakness, Apple may be able to use these cheaper devices to convince more customers to stick with its ecosystem instead of jumping over to less expensive alternatives.