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Live from the Steve Jobs Theater on Apple's campus in Cupertino, California, Apple on Tuesday launched the iPhone 11 and iPhone 11 Pro.
The iPhone 11 comes in six colors, some of them new.
The iPhone 11 starts at $699.
The iPhone 11 has a dual camera system with 12-megapixel lenses: wide and ultra-wide.
It has a 6.1-inch Liquid Retina display.
Night mode is finally coming to the iPhone.
The Pro phones come in midnight green, space gray, silver and gold.
The iPhone 11 Pro Max starts at $1,099.
The iPhone 11 Pro Max lasts 5 hours more than the iPhone XS Max, and the iPhone 11 Pro lasts 4 hours more than the iPhone XS.
They have three rear cameras with 4x optical zoom -- wide, ultra-wide, telephoto lenses.
Deep Fusion is a new camera feature on the iPhone Pro, which shoots nine images and compiles them to strip out noise and amp up details.
A photo taken using Deep Fusion.
Of course there are new cases.
The first shows on Apple's Netflix rival will be available on Nov. 1 and will cost $4.99 a month.
Jason Momoa will star in See.
The new iPad will start at $329.
The Apple Watch Series 5 was announced, offering a new always-on screen.
Apple Arcade, the company's gaming subscription service launches Sept. 19.
Arcade will cost $4.99 a month for a family subscription and features dozens of exclusive games.