The iPhone 11 comes in six colors, some of them new.
The iPhone 11 starts at $699.
The iPhone 11 has a dual camera system with 12-megapixel lenses: wide and ultra-wide.
It has a 6.1-inch Liquid Retina display.
The Pro phones come in midnight green, space gray, silver and gold.
The iPhone 11 Pro Max starts at $1,099.
The iPhone 11 Pro Max lasts 5 hours more than the iPhone XS Max, and the iPhone 11 Pro lasts 4 hours more than the iPhone XS.
They have three rear cameras with 4x optical zoom -- wide, ultra-wide, telephoto lenses.
Deep Fusion is a new camera feature on the iPhone Pro, which shoots nine images and compiles them to strip out noise and amp up details.
A photo taken using Deep Fusion.
Of course there are new cases.
The new iPad will start at $329.
Arcade will cost $4.99 a month for a family subscription and features dozens of exclusive games.