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Apple hides an Easter egg in its iPhone 11 event video

In a hidden message, Apple says it loves its hard-core fans.

Corinne Reichert Senior Editor
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
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  • I've been covering technology and mobile for 12 years, first as a telecommunications reporter and assistant editor at ZDNet in Australia, then as CNET's West Coast head of breaking news, and now in the Thought Leadership team.
Corinne Reichert
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Apple hid a message in a video saying it loves its fans.

James Martin/CNET

Apple has hidden a little message for its fans in a short video it posted Tuesday following the unveiling of its iPhone 11 Pro and bigger sibling the 11 Pro Max. The Easter egg was first spotted by a Reddit user, as TechCrunch reported.

The video hiding the Easter egg, posted to YouTube by Apple on Tuesday afternoon, condenses the almost two-hour Apple event down to a two-minute wrap-up. It's been viewed by almost 13 million people as of publication.

The Easter egg sits at around minute 1:25 and reads: "Error 09102019: This is just a thought. But it might be nice to have some sort of Easter egg message in here for the hard core Apple fans that will stop the video."

Apple easter egg
Screenshot by Corinne Reichert/CNET

The binary code beneath was decoded on the Reddit thread. It reads: "So you took the time to translate this? We love you."

Apple also used the Tuesday event to announce a standard iPhone 11, a new Watch Series 5, a new entry-level iPad for 2019 and updates on the Apple Arcade gaming service. The biggest news was the new iPhone 11's three cameras and advanced computational photography.

Watch this: Apple reveals iPhone 11 Pro with 3 cameras

iPhone 11 and 11 Pro in all their new, vibrant colors

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