Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds.
Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
ExpertiseContent strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
If you're buying Apple's new $179 AirPods 3 (the third-generation AirPods for 2021) directly from Apple's website -- or even the second generation AirPods, or the AirPods Pro -- I can't see many reasons you wouldn't want to take Apple up on the offer to customize the wireless earbuds case for "free" (that is, it won't cost more than the retail price).
You can express yourself with an array of emojis, making it easier to track down your case at a glance. The engraving can also help differentiate your case from someone else's if you live with others, so you don't accidentally put someone else's gunky headphones in your ears. And not a whole lot beats adding some flair if you're planning to give AirPods as a customized gift (just read these tips before you do).
Personalizing a new pair of AirPods easy to do during the ordering process, but there are a few things you'll want to know.
How to customize your AirPods case when you order online
Apple introduced AirPods case engraving with the second generation AirPods. The process is pretty straightforward when you order a new pair of AirPods online.
Step 2: Scroll down slightly and click the words Personalize them forfree.
Step 3: A pop up window appears. Scroll through the options for emoji, numbers and two types of letter treatments that you can engrave on your case. You must select by tapping or clicking each character or symbol -- you can't simply type. You'll be able to preview your emoji on this screen. Note that emoji don't come in colors.
Step 4: Click Save when you're done. You'll see your emoji selections on the preorder page. Continue to purchase your AirPods.
Will engraving delay my AirPods delivery?
In short, yes. In a test, we created orders with and without engravings. The AirPods 3 with the customized case had an estimated delivery time of almost three weeks. The non-customized pair, however, was available for same-day shipping (for a $9 shipping fee), or would ship in three days for free. Non-customized AirPods are also available to purchase in stores, or ordered online for in-store pickup. Customized AirPods need to be shipped. Depending on when you order and Apple's fulfillment load, your delivery time may vary.
Can I choose any emoji I want for my AirPods case?
In our test on the AirPods 3 case, emoji were limited and it looked to our eyes like the lettering style has also changed since Apple first introduced the feature. Apple didn't respond to a request for clarification.
Can I pick up my engraved AirPods case at my nearest Apple store?
Apple's preorder website indicates that store pickup for customized AirPods cases aren't available at this time -- Apple will ship your order.
Is there a catch if I buy the AirPods Pro with engraving?
Apple posts a retail price of $249 for the AirPods Pro. We've recently found them for as low as $190 or less (the price will drop even lower to $159 if you wait until Nov. 22). With Black Friday sales kicking in, prices on the AirPods Pro or even the brand-new AirPods 3 could drop again. If your heart isn't set on engraving, you may save some cash by shopping around. Check out our best Black Friday AirPods deals roundup for the latest prices.