The new Jaguar F-Type goes miniature with Hot Wheels

When the latest f type was unveiled in the brand spanking new Jaguar design studio, I admit that I didn't spend all my time looking at the full size cars. As part of the promotional activities. Jaguar had invited Hot Wheels to get involved, and a group of toy technicians were in the process of building a huge 200 metre track around the stairs, desks and models in the studio. Instantly, I was about six years old again. [SOUND] Hot Wheels. die-cast models were introduced by Mattel in 1968. The company was run by husband and wife, Ruth and Elliot Handler and they must be the ultimate power couple of the toy industry. Ruth was the brains behind Barbie, who strutted ono shelves in 1959. Elliot wanted to emulate his wife's success, and with the help of a GM car designer and a real life rocket scientist, he came up with hot wheels. They rolled faster, and he looked cooler than anything on the market at the time. The first run of cars is known as The Original, or Sweet 16. These were the first of the redline series, which have a red pinstripe on the side walls of the ties. The very first car was the custom Camaro, available in a range of spectral flame paint jobs. But since then, there have been many famous models. Great names such as the Twin Mill, Purple Passion, Red Baron, and Split an image At the same time, the iconic orange track was also released, allowing for loops, jumps and stunts. Apparently the most popular tracks set ever was criss cross crash, released in 1978, which was a figure of eight booster and of course, the treacherous cross roads. Anyway, I managed to grab a few minutes with Mattel's senior design manager for diecast vehicles, Brian Benedict He has been responsible for many of Hot Wheels recent character cars, including the Darth Vader car, which even made the transition to life size. On this occasion, however, he was putting the covers off something more real world. Brian, thank you so much for joining us. Absolutely. And we have another big reveal. Would you mind doing the honors? Yes, we do. So you've seen the full size the new Jaguar f type. Well, I have here in my hand about 164 scale Hot Wheels, Jaguar f type. Amazing. Yes, In the same philosophy blue that you see here. Absolutely. And there are not very many of these in the world. No, this one here's a prototype so we've only made 20 so far. For the shoot that we're preparing here. [UNKNOWN] and these are actually you say these are 3d printed. Yes they are. These are they're 3d printed, the camouflage blue or the camouflage ones are actually have the camouflage printed into the actual model itself. These ones are hand painted, and with all the detailing including licenced play and diesel jaguar logos there. Are painted. The little our logos painted back there along with the tail lights and exhaust tips. That's fantastic. Yeah. So how long ago did you get the drawings for the 3D. So about a couple of months ago is when we first received the 3D files for this, and we actually created the model for the 164 scale version of the car in record time I don't think we've ever produced files, finished files for a car as quickly as we did on this one. We really wanted to be a part of this day here and have cars ready so we rushed to it and got it done. So this car now is currently Being tooled up at our plants in Malaysia. So you will see the finished product on shelves roughly this time next year. Wow, and how many would you expect to build of this? Given basic car, cuz this will be in a regular basic car [UNKNOWN] We may produce about 500,000 a year of those. So it's quite a few cars How many cars overall in that case Do you produces Yeah, so we do quite a few. So last year was our best selling year ever. We we produced over 500 million cars for the year. And we've been in business now for just over 50 years. And we've produced over 7 billion cars total. So that's a car for every person on the planet, basically, that we've produced. And is there one, sort of, in all that time that's, I don't know, now the most collectable or something like that? Yeah. So There's a lot of the early the redline stuff is the most desirable for collectors. But there's one in particular, this Volkswagen bus called the beach bomb. And there was a particular version of that. That was a prototype version where the surfboards were mounted in the back That a few of those early prototypes made it out into the marketplace. And a few years back, one of those sold for $72,000 for one little hot wheels car. Now, to make that even crazier, that car now is valued at over $150,000. Wow So pretty amazing as you can imagine, collectors get Pretty intensely excited about what we do so [LAUGH] if they're willing to pay that much for [LAUGH] a little toy car. [LAUGH] Absolutely. And it's nice, I think sort of in this age where you know, I had model cars growing up, it's nice to hear that you've had your most successful year ever and people still- Yeah. In the digital age- Exactly. Actually still like that. Yeah. And that's the thing you know, sometimes you hear people say, The toy industry is dead or you know, But, no I mean we've been thriving every year for the past five years, it's just better than the last and and so what was going strong? You know toy industry is far from dead for sure. Was fantastic here and go wait sagermann this this food truck food. Yeah. we looking forward to it.>> Thank you very much. Thank you. So without any further ado, here's the finished result All that hard work in the Jaguar Design Studio. [MUSIC] [MUSIC] [MUSIC] [MUSIC] [MUSIC] [BLANK_AUDIO] [MUSIC]