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>> Gotta love the connected world: anything you want, anytime you want it, anywhere you want it, on any screen. Your laptop, your desktop, your smartphone. Too bad this stuff's not in the car. Wait a minute. It could be. This third-gen Prius is a demo platform for something that Alcatel Lucent [phonetic] is leading. It's called the NG Connect program. They've got all these partners working with them to show what could be done in vehicles in terms of cloud surfaces when you've got enough bandwidth. And where would that come from? Well, they think LTE: long-term evolution, one of the two flavors of 4G that are battling right now. And it's an advancement, if you will, on the current 3G cellular data technology, but what an advancement. They're not quoting speeds, but we're talking ten, 12, 15 megabits. Compared to what you got right now, that's not just faster; that's a whole different world. Come on.
Now, everything I'm gonna show you in this car is cloud-based. It's not installed in the car. There's not a bunch of data or computation going on in here. It's cloud-based, like you would do on a netbook or a smartphone. Let's check it out. There's a lot to cover.
First of all, your communications. Here's where you, yes, would perhaps pair your Bluetooth phone and then use the phone as part of the calling infrastructure, but you know what? You could also not even own a phone; you could just do all your calling over the LTE network as a voice-over IP call, just as if it was a Skype connection. You could even have Skype-branded software in the communications panel here. Under entertainment, there are a whole bunch of things you never see in a car. My PVR? Are you kidding me? What this does is they envisioned an idea where all the things you have recorded on your DVR or PVR at home would be bookmarked onto a service provider that has a single optimized copy of that same show. And then, when you wanna watch it, because you've got it on your DVR -- you're authorized to -- you can go here and say, "Okay, I'm gonna watch this ESPN show," and you'll be allowed to reach out with a bookmark and play a service provider's copy of a show you already have on your DVR. They use a copy that is not on your DVR because it's more efficient that way to deliver it from a professionally managed video hosting service. And your DVR almost becomes just an authorization library. But here you are, looking at stuff on your TiVo in your car, basically. Now, by the way, this car is on a live LTE connection. Yes, it's a demo rig; behind us, there is an LTE transmission site, a cell, and this car has a real LTE radio in it. So you're not seeing some mocked-up thing here that's all fake. This car is basically doing live demos of everything I'm showing you.
Here's video on-demand, audio on-demand, any number of services or partners could be in there. They're not specfying that. That could either be partnered through your automotive company, or it could be something where you just get an app and you plug it in here. That's a future we've seen shown by Ford at the CES 2010 show that we're at right now. Here's YouTube. Everyone knows what that's all about. And here's the look and feel. Notice how fast these things are moving. And here's a video, and I just hit it and I wanna start. Here's some guy's review of some Samsung camcorder. And you can see it's really working smoothly and well. This story is very much about throughput and speed. And of course, here's the darling of the ball, here at CES this year: Pandora. Everybody's looking at Pandora, streaming internet radio, of course, with a preference system: your thumbs-up and thumbs down. And of course, you parents know the bane of your existence. You got that DVD playback system in the backseat for the kids, and they're always sick of the DVDs you've still got stuck in the pockets back here. It's that endless battle of bringing fresh stuff. Here's a service called Kabillion [phonetic]: a children's content service. Always fresh stuff; no more having to think, "Do we have some new DVDs in the car?" There's new stuff online. Beauty of the cloud. Again, for the kids, look at the games. You've got all kinds of online, multiplayer games, streaming games, any level of interactivity over the cloud can be supported here. The late-zee [phonetic] wouldn't be too bad. I mean, you wouldn't wanna play maybe the most precise shooter here, but you're definitely looking at a game that moves quickly.
Internet tab is great. Here you've got home control. Again, any number of partners or technologies can be supported here, but you can go to your home, you can see lights in various zones. You can turn things on or off and get confirmation on the screen. Ever do one of those things where you leave the house and you're not entirely sure if you left the iron on? No problem. Hit appliance control, look at that. The iron's on. There's a problem for the ol' home insurance company. Well, they'll rest better when I turn it off. Now, you may know I'm cat crazy. I love my cat cams. This is the car for me, because I could log into my cat cam, even view it full-screen, live, right there on the dash. Hey, there I am right now.
And of course, what would the car of the future be without a web browser? Now, again, a lot of this stuff's gonna be disabled unless the car is in park to prevent driver distraction, but we've showed you other technologies where one screen can show one image to the passenger and another image to the driver: a split technology which would allow the front seat passenger to surf while the driver's looking at, let's say, a map. And I think the holy grail of connected services in the car will be navigation, at least early on, because navigation needs to be fresh, live and active and have search attached to it. Here's Google Maps pulled up in the navigation interface. I've gone to a POI layer just to show this. I can find restaurants that I love here, and we're in Las Vegas right now. If I wanna dial down, I press that map icon, and we go to a full-screen, live Google search. There's the review, there's the listing right there. And notice how smoothly I can move through this.
Last thing I wanna show you is how this system envisions integrating the vehicle's sensors and state with services that apply to those. So for example, you wanna do a diagnostic test on your car, you can check any number of fluids or systems. If you find you've got a problem in there somewhere, schedule service right here, and in a very sophisticated way, because this amount of throughput allows a very rich database to be reflected on the screen of the car. So a real booking system; not "here's the phone number of your dealer to call." That's not good. I can view upcoming maintenance, and I can decide to book the maintenance that is upcoming. Here's the next available appointment. Do I want it? Sure, take it. And I'm all set to get my oil changed.
Now, as I mentioned at the top of our story, this is not some mocked-up connection in that car. We're operating off this stuff right here. This is a real 4G LTE cell site operating right here in Las Vegas. Part of what Alcatel Lucent wants to see happen here is a lot of these cell sites go in and get heavily used by not just people that are on mobiles or even in fixed premises, but also in vehicles. It really opens the market. And all the partner companies we've seen here today, they can roll their own. There are a lot of ways to use this throughput. That's the key, is for a vision to kind of get started here among car buyers, car makers and the people who put those services together we just looked at... to believe that the car is a broadband-piped space, and no longer this sort of constricted other area where you don't have the richness of the home, the office and even the palm of your hand these days.
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