Autoplay: ON Autoplay: OFF
Living like a millionaire at the Rolls-Royce StudioWhen literally no car is out of reach for your customers, how do you convince them to spend their money with you? Carfection finds out just how Rolls-Royce does it.
[SOUND] [MUSIC] The eagle eyed viewer has already spotted that this is, of course, a Rolls Royce Phantom Drophead Coupe. And the fanatics amongst you will also know that we have a film out on this car. Alex drove it on the mean streets of London and told you exactly what it's like to drive. And spoiler, It's awesome. If you haven't seen that film yet, I urge you to stop this, find that one and watch it first. Because today we're not looking at this car specifically but we're looking at the world it can have it. [MUSIC] Rolls Royce has always, even since its very first start, has been at the center of a world dominated by luxury and excess. That continued right up to this day. The people who buy Rolls Royce's are, the wealthiest people on the planet. They can afford to have a mega yacht, and park up here in Sardinias, come and play for the summer. And that's the world that we're looking at today. Just, how do those people live? Rolls Royce has been kind enough to give us a glimpse into that world. And before they do, they've given me the keys to one of their babies. [MUSIC] The amount of money that floats around in the world is obscene, and a lot of it is collected in places like Port [UNKNOWN]. And that's why Rolls Royce have what they call the studio. A showroom come Holiday fun spots where anyone who has moored up their multi-million dollar 80 foot super yacht, can then drift in have a look around and you know, maybe just before lunch time spend a house worth of money on a new car. I just you know. Because it's Saturday. [MUSIC]. A Rolls-Royce should feel at home where ever you drive it, but a drop head you want to drive in the sunshine and in the Mediterranean that's going to be in an abundance so Even though these mountain roads are pretty narrow and even though these Italian drivers coming the other way are quite close, he's still a pleasure to throw around. This is one of those driving experiences that you remember. Top down in a Rolz, driving in the [UNKNOWN] Today is a good day. To mimic the experience of a potential customer, we switched modes of transportation to arrive in a more Authentic billionaire style. [MUSIC] We boarded a yacht with the intimidating name of Dominator 4000, to spend a single afternoon the way the rich and famous do out here every single day. We took in the beautiful sights, drank champagne. The sheer wealth on display around the island was incredible, multi-million dollar yachts littered the coast line. And here I was, a weak Auswegian boy feeling like a fish out of water, but that's the point. This isn't my world, this is the world of the top 1% of the top 1%. And a once in a lifetime experience for me is a common place occurrence for others The list of options available to these kinds of people is vast. When literally no car is outside of your budget, how do you convince people to spend money with you? Where many other manufacturers have a presence on the island, Rolls Royce is trying something different. [MUSIC] So with my feet back on dry land it was time to check out the studio. Looking more like a private member's club than a show room. The studio welcomes passers by at the marina to come in, enjoy a drink, have a chat And taking not only the products on offer from Rolls Royce, but from artists, caviar vendors, or even take a virtual tour of that new yacht you've been considering. The atmosphere was more like that of a party, all the while with a Phantom parked right in the middle of the room. That also being the only suggestion it's even possible to book a test drive or buy a car here We do lots of our driving in London. And a lot of Rolls-Royce customers will find themselves there or in similar cities across the world on a regular basis. But, it can be hard to get potential customers through the door of a show room, when they are there in the city to do work. Out here though after spending a relaxing day out on the water, this is a nice place to roll up at and spend a little money on a new toy. [MUSIC] Today has been about sampling more than just the cars themselves, but really getting a glimpse into the world of the people who actually buy these things. And I'll be totally honest. The amazing locations, the parties, the great food, the yachts, the thing I still envy most are the cars. [MUSIC]