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Roadshow Video Reviews

Hyundai Equus

Hyundai's first foray into the luxury market may give BMW, Mercedes, and Lexus a run for their money.
1:11 /
Transcript
^M00:00:00 [ Muisc ] ^M00:00:04 >>Here's Hyundai's latest bit of cheek, to go after the world's top sedans with this, the Equus. Styling is more in the rather gaudy fashion of an S class, more than a 7 series look, but this Hyundai is only about three inches shorter than the big Mercedes. Under hood is a 385 horsepower, 4.6 liter V8, which turns the rear wheels by a relatively pedestrian six feet automatic. Inside, a level of luxury we've never seen in a Korean import before, far outclassing even Hyundai's surprising Genesis line. Right down to rich guy absurdities like a mini frig and massage seats in the back. And in keeping with Hyundai's remarkable knack for spot on marketing cleverness lately, they'll supply each Equus with the owner's manual loaded on an included Apple iPad. Less remarkable tech will include lane departure warning, adaptive cruise and a 17 speaker Lexicon audio system. Goes on sale late 2010, priced somewhere in the mid 50s.

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