Harman could turn your next EV into a noisemaker
3:13

Harman could turn your next EV into a noisemaker

Cars
[MUSIC] Hi, just heard an electric vehicle that sounded like a V8. Now before you're thinking that I am absolutely crazy which I only kind of am, I'm not in this case. I'm actually here at Harman in Novi, Michigan and they're an autosupply with their hands all across the auto industry One of the newest specialties is the synthesis of sound for electric vehicles. And that sound that I heard, well? That could be the future of the auto industry. If you're not familiar with Harman, odds are that you actually are. Harman is a supplier responsible for a number of premium audio brands licensed to various auto makers. If you've ever listened to Lexus's Mark Levinson system or Lincoln's rival, they're both under the large Harman umbrella. Harman's Novi, Michigan facility also has [UNKNOWN] team of designers that helps give each system its own unique look to match its unique sound profile. Harman let me experience its EV sound synthesis on a Tesla Model S. Outfitted with a digital signal processor and a pair of external speakers Its sounds exist both inside and outside the cabin. The first sound I experienced was that of a V8. It was weird to hear the low rumble of an eight cylinder engine inside an otherwise Tesla. As the car accelerated, the noise level rose, just like a V8 working its way up the tack, albeit without any gear changes. [BLANK_AUDIO] The second sound was a little more futuristic. To me, it sounded like someone's idea of what a UFO would sound like. This sound profile, too, changed its tune as the car accelerated and decelerated. While the V8 sound was louder outside the car, the futuristic sound felt more like a treat for the driver and passenger. To this. Some other makers come to Harmon with ideas, while others are content to let Harmon do that heavy lifting. Either way it takes a team of engineers a few weeks to create a sound. Before being tested outside it's run through Harmon's listening group, where trained listeners evaluate the sound in a room equipped with plush leather couches, sound ending material and a whole lot of speakers. While one of the sounds I experienced felt like it was geared towards the occupants, the main benefit of this tech is actually safety for people outside the vehicle. EVs are silent, so creating synthetic noises is one way that could prevent hearing impaired pedestrians from accidentally stepping in front of an EV. Governments around the world, including the US, are actually mandating these sounds in future electric vehicles So it's wise for Harmon to get ahead of the curve and develop a solution for automakers who may currently like one. Personalization could also play a factor, some buyers may not want their car to sound like EUFO, well, others may kill for that chance. Offering a variety of sounds to an owner could give each vehicle an extra dash of uniqueness. And like Harmon said, it could one day become an after-market add on Allowing owners of older EV's to get in on the fun. The sounds of an electric vehicle arent' just for safety. They also give a car a personality. Something distinct that helps it stand apart from the crowd and better appeal to the consumer. That's the kind of work Harmon is doing here in Novi and around the world. And it's the kind of work that could show up in your car as soon as the next time you step in to a dealership. [BLANK_AUDIO].

Up Next

Mercedes-AMG GT Black Series Is a Relentless-but-Friendly Beast on the Track
amg-cms-thumb

Up Next

Mercedes-AMG GT Black Series Is a Relentless-but-Friendly Beast on the Track

Cadillac PersonalSpace Concept: First Look
personal-space-cms

Cadillac PersonalSpace Concept: First Look

Cadillac InnerSpace Concept: First Look
innerspace-yt

Cadillac InnerSpace Concept: First Look

This Is Cadillac's Self-Driving Lounge, the SocialSpace
social-space-cms

This Is Cadillac's Self-Driving Lounge, the SocialSpace

2022 Kia Carnival is the Fastest Van on the Track Yet
kia-carnival-performance-review-psd-thumb-recovered

2022 Kia Carnival is the Fastest Van on the Track Yet

2022 BMW M3 Competition: Performance Review -- the Sedan Track God
bmw-performance-review-psd-thumb-copy

2022 BMW M3 Competition: Performance Review -- the Sedan Track God

Ride Along in Waymo's Autonomous Electric Taxi
waymo-sanfranisco-hub-feat-holdingstill-cms

Ride Along in Waymo's Autonomous Electric Taxi

2022 Ford Bronco Everglades is a mud-slinging overlanding master
ford-bronco-everglades-cms

2022 Ford Bronco Everglades is a mud-slinging overlanding master

2023 Alfa Romeo Tonale is a plug-in hybrid with NFT service records
alfa-romeo-tonale-cms

2023 Alfa Romeo Tonale is a plug-in hybrid with NFT service records

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

The Apple Watch Has Life-Saving Features
220811-yt-the-apple-watch-saved-my-life-and-could-save-yours-too-site-1

The Apple Watch Has Life-Saving Features

How a Massive Particle Accelerator Could Rewrite the History of the Printing Press
yt-x-ray-scanning-v4

How a Massive Particle Accelerator Could Rewrite the History of the Printing Press

Is It Time to Finally Buy an Electric Car Under the New Tax Credit Rules?
ev-credits-00-08-35-16-still170

Is It Time to Finally Buy an Electric Car Under the New Tax Credit Rules?

Galaxy Watch 5: My First 2 Days With Samsung's Watches
watch-5-thumb

Galaxy Watch 5: My First 2 Days With Samsung's Watches

When Is the iPhone Flip Going to Come Out?
apple-stuff-ep-8cnet

When Is the iPhone Flip Going to Come Out?

Ask Farnoosh: Can I Afford Having a Baby in a Recession?
farnoosh-3

Ask Farnoosh: Can I Afford Having a Baby in a Recession?

Most Popular All most popular

Top 5 iPhone 14 Rumors
iphone14-rumors2021-200000

Top 5 iPhone 14 Rumors

Is It Time to Finally Buy an Electric Car Under the New Tax Credit Rules?
ev-credits-00-08-35-16-still170

Is It Time to Finally Buy an Electric Car Under the New Tax Credit Rules?

How a Massive Particle Accelerator Could Rewrite the History of the Printing Press
yt-x-ray-scanning-v4

How a Massive Particle Accelerator Could Rewrite the History of the Printing Press

When Is the iPhone Flip Going to Come Out?
apple-stuff-ep-8cnet

When Is the iPhone Flip Going to Come Out?

The Apple Watch Has Life-Saving Features
220811-yt-the-apple-watch-saved-my-life-and-could-save-yours-too-site-1

The Apple Watch Has Life-Saving Features

Galaxy Watch 5: My First 2 Days With Samsung's Watches
watch-5-thumb

Galaxy Watch 5: My First 2 Days With Samsung's Watches

Latest Products All latest products

Galaxy Watch 5: My First 2 Days With Samsung's Watches
watch-5-thumb

Galaxy Watch 5: My First 2 Days With Samsung's Watches

Samsung Galaxy Z Flip 4 and Z Flip 3 Specs Compared
220809-yt-galaxy-z-flip-4-vs-z-flip-3-v2

Samsung Galaxy Z Flip 4 and Z Flip 3 Specs Compared

Samsung Galaxy Z Fold 4 First Take: Bigger Cover Screen, New Cameras
jje-9771

Samsung Galaxy Z Fold 4 First Take: Bigger Cover Screen, New Cameras

MacOS Ventura Public Beta: The 3 Best New Features
thumb1

MacOS Ventura Public Beta: The 3 Best New Features

What You Should Know About the Nothing Phone 1
nothingphone1-cms

What You Should Know About the Nothing Phone 1

New WatchOS 9 Features Coming Soon to Apple Watch
p1050672

New WatchOS 9 Features Coming Soon to Apple Watch

Latest How To All how to videos

How to Clean Your Keyboard's Sticky Keys
3keyboards

How to Clean Your Keyboard's Sticky Keys

How to Play Games from PlayStation Plus on PC
psstill

How to Play Games from PlayStation Plus on PC

How to Delete or Disable Your Instagram Account
phoneonorange

How to Delete or Disable Your Instagram Account

Fix Your iPhone Screen With Apple's Self-Service Repair Kit
dsc00641

Fix Your iPhone Screen With Apple's Self-Service Repair Kit

How to Buy a Budget Laptop in 2022
budgetlaptops-00-08-35-15-still001

How to Buy a Budget Laptop in 2022

Google Pay: How to Set Up and Use
googlepay-inhand

Google Pay: How to Set Up and Use