CNET First Look
Willow wants to reinvent the breast pump designWillow is a an unconventional breast pump that puts the entire pumping apparatus inside two gadgets you can wear inside your clothing.
[SOUND] If you have no idea what it's like to pump as a mom, personally I refer to it as pumping prison. You have to undress, so that means you want privacy. If you're lucky like me, you have Have a mothers' room in your workplace where you can go. But you have to carry a ton of equipment. You have to set yourself up, get undressed, strap yourself in, and sit in one place for about 15 minutes, until you're ready to pack it all up again. Now repeat that two to four times everyday. And if you're on the go. You have to make do with what you got. Sometimes that means bathrooms. Which is just gross. This the Willow Pump. It's cordless, tubeless, and almost silent. So you can slip it into your clothes and pump while you go about your day. Naomi Kelman the CEO of Willow says her goal was to give pumping moms their lives back. We designed Willow to be totally self contained, you're not plugged into a wall, and Willow fits into your existing clothes. And into your nursing bra, and you get your hands back importantly. So you can play with an older child. You can play on your computer if you want to. [MUSIC] So Willow is actually pumping now, can you hear it? So it's really quiet. It has that discretion element that moms are looking for. Moms talk about a loud sound and feeling embarrassed in front of colleagues at work or in front of family members. So Willow is rechargeable. You simply plug it in every night, like you do for your iPhone and charge it up. A charge will last usually two to three days, depending on how often you pump. And Willow also tells you when it's ready to be recharged, so there's a light here that will go orange if you have one last Willow to go, and red if you need to recharge. The Willow pump, which comes in two colors, gray and white It's available now. You can buy it at the company's website, willowpump.com. It's 479. You get a starter pack up bags and bags after that point are $0.50 each. We haven't tried Willow and its cost is a It isn't subsidized by heath insurers yet. So it's more expensive than the free pump you could get. But it is completely different from the standard pump that almost all mothers use today.