Twitter's Super Bowl touchdownTwitter was the star of the 2013 Super Bowl advertisements -- both on air and off. And a new gadget could let coaches know if their players have been hit too hard during a game.
-This Super Bowl was a touchdown for Twitter. I'm Bridget Carey and this is your CNET Update. There's always some social media story that comes out of the Super Bowl and its commercials. In this year's big game, Twitter was mentioned in half of the 52 national commercials usually as a call for fans to tweet out a hashtag about that commercial. Facebook only got mentioned in four commercials. Instagram and YouTube, each got one commercial shout-out, but Google+ didn't get any love from advertisers. But this year, a 34-minute power outage in the second half made things more interesting, both in the game and on Twitter. Advertisers were acting quickly, and while the game was still suspended, Oreo came out with a brilliant ad. The tweet read, "Power out? No problem," with an image tag line, "You can still dunk in the dark." Tide detergent also tweeted a gag advertisement during the interruption saying, "We can't get your #blackout, but we can get your stain out." It's not just the expensive commercials that are getting attention on game day. Advertising agencies are working in real-time now to push out viral messages on social media. BlackBerry's much-anticipated ad for its new smartphone gave viewers lots of special effects, but it didn't show any of the features of the Z10 phone. It went with a silly angle with the tag line, "In 30 seconds, it's quicker to show you what it can't do." Well, if you have more than 30 seconds, you can see what the Z10 can do in our phone review on CNET. In this past football season, head injuries were a big topic of conversation. There were 160 head injuries this season alone and it's become a larger problem when you have stronger players taking more hits and many concussions are going undetected. So, one new product hopes to change that. It's called the Shockbox and it's a helmet g-Force sensor that measures the impact a player sustains and a message will be sent to a mobile device if you should see a doctor. It costs $150. Today's apps to watch are ones to avoid. Two Android apps have been masquerading as clean-up tools, but there are malware that snoop on your computer's calls and your chats. The programs are called SuperClean Android cleaner and they were uncovered recently by a security software company, Kaspersky. When a user plugs their Android device into a Windows computer, the apps would auto run a program that recorded audio from the PC and then sent that data back to the malware creators, but the apps were also able to tap into text messages, the contents of a phone's memory card, all the contacts and photos as well as the device info. These apps are no longer in the Google Play Store, but it is another example of how Google users can't just blindly trust any app. You can find more details on these stories at CNET.com/update. From our studios in New York, I'm Bridget Carey.