Motorola shook up the budget end of the smartphone world with this cheap but brilliant Moto G and with the new Moto X Play, it's shaking up the mid range phones as well.
This 5.5 inch Android phone packs in a ton of high end kick.
It's highly customizable, and it comes with a very affordable price tag.
It's not bad to look at, and it's easy to see the family resemblance to the rest of the moto range.
It has a rubberized back panel, which is available in a range of vibrant colors, with colors accent as well, which you can choose using Motorola's moto maker service online.
It's a great way of making your own phone stand out against the slew of gray and black slabs out there.
The body has been given some waterproofing as well.
It won't survive a swim in the ocean, but the odd spilled drink shouldn't give it too much trouble.
It's got a 5.5 inch display, with a full HD resolution, which makes everything look nice and crisp.
It's bright tube of rich colors making it well suited for gaming Speaking of which it's 1.7 gigahertz octacore processor was more than capable of handling games like Angry Birds 2 and turned it's hand through more demanding titles like Grand Theft Auto San Andreas.
It's running Android 5.1.1 and Motorola is one of the few companies that doesn't apply it's own skin over the top.
What we're left with then is pure vanilla Android.
It's simple to use and swift to navigate.
Around the back of the phone is a 21 megapixel camera, which is a huge number of megapixels to find on a phone of this price.
It can take some great shots, balancing exposure and color well, and you'll find features like HDR and panorama mode If you want to start with a splash more luxury you might want to opt for the Moto X Style with customisable leather or wood back panels.
But if you're after a high performing phone to tackle all your everyday tasks with a good camera and an affordable price the Moto X Play is a brilliant choice.
I'm Andrew Hoyle for Cnet and this is the Motorola Moto X Play.