Can you spot the smart watch in this shot.
The [INAUDIBLE] connected modular 45 is not quite as striking as its analog counterpart, but it comes pretty close.
Same luxury components, seamless loose engineering, and similar dimensions.
The main giveaway here is the display.
A 400 by 400 pixel amoled screen made of sapphire crystal, that's always on to some extent Running the latest version of Android Wear in the background.
This is Tag Heuer's second attempt at a smartwatch, and their second collaboration with Intel.
So what's different this time around?
It mainly comes down to the modular design.
Everything from the straps to the watch face on this model can be customized, and can even be swapped out for a non-smartwatch body if the tech becomes obsolete.
And there are plenty of options to choose from, it just comes down to how much you're willing to spend.
You can spend anywhere from $1600 for a titanium watch with rubber straps to $7,000 for this blinged out version with real diamonds.
And since most of the antennas are under the bezel, including a new built-in GPS, the entire body is made of titanium this time around.
No plastic back instead you'll find a proximity sensor on the back and a charging dock.
It gets about five mores of use than its predecessor for a total of 30 hours according to Intel and it's water resistant up to 50 metres.
Looks a side this is still your standard android wear watch.
Same connected features like notifications, subs, and app compatibility at five times the price.
But techwear is a luxury brand and functionality is probably not your main concern anyway if you're looking to buy one.
The connected modular 45 is available now at [UNKNOWN] retailers or online, and starts at around $1,600.
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